Programmatic

About Us

Grapes, India’s leading Integrated communications agency nurtures digital strategy and

marketing approach across paid, earned, and owned platforms. With both brand and business

impact at the forefront, Grapes offers full services in Digital and Communication Solutions –

Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, and goals and

executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build

brands and turn customers into evangelists.

Powered with deep Technical Knowledge – combined with extensive experience in Digital

marketing, we at Grapes are equipped to service all our clients with perfect communication

advice as apt for their brands. The vision is a clear one, of outperforming expectations at every

possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds

are at our core with a continuous endeavour to invest in talent

About the Role:

• We are looking for a skilled and detail-oriented Programmatic Advertising Specialist with expertise in
• DV360 to join our team. The ideal candidate will have a strong understanding of programmatic
• advertising, campaign optimization, and analytics, along with excellent communication and reporting
• skills. You will play a pivotal role in managing campaigns and driving results for our clients.

Key Responsibilities:

• ● Plan, execute, and optimize programmatic advertising campaigns using DV360.
• ● Monitor campaign performance and ensure timely optimizations to achieve KPIs (CTR, VTR,
• Reach, etc.).
• ● Develop and maintain comprehensive Excel-based reports to track performance and provide
• actionable insights.
• ● Collaborate with internal teams to align campaign strategies with overall business objectives.
• ● Troubleshoot and resolve technical issues related to programmatic campaigns.
• ● Manage budgets effectively, ensuring optimal allocation of ad spend across campaigns.
• ● Conduct audience research and leverage data-driven insights to refine targeting strategies.
• ● Stay updated with the latest trends, tools, and technologies in programmatic advertising and
• DV360.

Required Skills & Qualifications:

• ● 2-4 years of hands-on experience with DV360 in managing programmatic advertising
• campaigns.
• ● Proficiency in campaign monitoring, optimization, and troubleshooting.
• ● Strong analytical skills with the ability to interpret data and generate insights.
• ● Advanced Excel skills for reporting, including pivot tables, VLOOKUP, and chart creation.
• ● Excellent communication and interpersonal skills for client interaction and internal collaboration.
• ● Understanding of other Google Marketing Platform (GMP) tools is a plus (e.g., Google Ads,
• Campaign Manager 360).
• ● Familiarity with audience targeting strategies, remarketing, and display/video ad formats.
• ● Detail-oriented with the ability to manage multiple campaigns simultaneously.
• ● Certification in DV360 or Google Marketing Platform is preferred but not mandatory.