The core purpose of the Programmatic Coordinator is execution, support, and development
of advertising strategies related to Programmatic SSP and DSP advertising. The Programmatic Coordinator
supports the Programmatic Department with Programmatic Advertising initiatives to achieve revenue growth
objectives. The Programmatic Coordinator will work in concert with other members of Adams to ensure quality of work meets or exceeds company standards and clearly defines results driven from contracted advertising programs.
ESSENTIAL FUNCTIONS OF POSITION INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:*
- Defines, helps develop, and execute programmatic advertising strategies through various digital platforms on behalf of Adams Outdoor.
- Exercises discretion and independent judgment while executing contracted and/or requested programmatic activities.
- Establishes metrics to monitor effectiveness of campaigns and assist in presentation of campaign results to clients and partners.
- Collaborates with third party partners and communicates in a professional manner.
- Reports on results from Programmatic and OOH advertising campaigns and leverages data to optimize and expand the duration of client campaigns.
- Processed internal requests for proposal data, support statistics and campaign metrics.
- Supports the Director of Programmatic and Programmatic Manager in identifying programmatic advertising strategies based on client needs.
- Creates and prepares advertising presentations that best suit customer needs developed from Adams resources.
- Functions as an programmatic advertising and product resource to other team members.
- Works in concert with the other members of the sales team, providing an energetic and positive dynamic within the team that supports OOH efforts alongside programmatic.
- Provides excellent customer service both internally and externally.
- Works with the Programmatic Department to implement initiatives and ensure company standards are upheld.
- Partners with Creative Services to develop content and messaging for clients.
- Performs other duties as needed to support the goals of Adams.
- Produces client facing reports that clearly articulates what has been performed by Adams based on what has been contracted.
PREFERRED QUALIFICATIONS
- Bachelor’s degree or higher from an accredited university
- Minimum of three (3) years’ experience in online targeting and campaign experience (i.e. Facebook
- Google AdWords, Programmatic Display)
- Strong digital analytical skills and ability to utilize digital metrics to increase effectiveness of campaigns, promotions and advertising.
- Must be organized, self-managed, self-motivated, detail oriented and deadline oriented.
- Successful online sales record a plus
- Advanced Microsoft Office Suite Skill
- Advanced knowledge of Google Analytics
- Experience working in a fast-paced environment
- Must be able to adapt to a changing environment
- Experience working in B2B industries
The above statements are intended to describe the general nature and level of work being performed by the
people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and
skills required of the job
Top Skills
What We Do
Founded in 1983, Adams Outdoor is the 4th largest privately held out of home advertising operator in the United States. Our portfolio of 10,000+ displays are comprised of static bulletins, static posters, junior posters and digitals located in 15 markets across the Midwest, Northeast and Southeast. By thinking big, we are able to help our clients reach their audience and drive results where it matters most.
It's through our core values of Tenacity, Accountability, Innovation, and Integrity that we strive to do what's best for our clients, partners, and team members.
We are proud to be a leader in the outdoor space and are committed to growing the industry through meaningful relationships, original thinking, and the relentless pursuit of authenticity.
