Programmatic Account Director

About the role: 

As a Programmatic Account Director, you will be responsible for managing multiple client accounts, and reports – focusing on Digital Investment (Direct/Managed Service Buys) and Programmatic campaigns. Programmatic is part of an industry movement that has permanently changed the way advertisers think about their customers and media planning, but it is our role as the digital investment team to highlight and complement our programmatic and audience centric buys with high quality and partner centric activation too.

It is the Programmatic Account Director‘s responsibility, across multiple clients and platforms to:

• Manage several programmatic and digital investment specialists - Maintaining best-in-class campaigns and be responsible for your campaigns, and those of your reports. Regularly reporting on the activation team’s performance 
• Educate and train direct reports on best practice in optimization and hypothesis design as well as the broader agency
• Make agency and client savvy investment choices and delivery of investment commitments - Supporting on delivering the Agency’s commercial objectives in relevant areas and clearly proving how your planning is contributing to these (OMGP)
• Showcase best practice and proof of excellence
• Create multi-month optimisation plans and experiment design, in conjunction with the broader DXT
• Deliver fantastic client servicing, and the relevant aspects of the Client Plan including the overseeing of accurate reporting, insight generation and ideation - Deliver clear and concise client presentations, ensuring rationale is robust to support planned proposal
• Collaborate effectively with other departments, central Omnicom resource & partner agencies – Create and maintain relationships with key media owners and partners to create lasting partnerships.
• Other duties commensurate with the role as assigned by Head of Digital Execution
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Within the Digital Execution team, we are each accountable for our client’s campaigns and outputs, and it is our responsibility to ensure the enforcement of Hearts processes to ensure that we continue to deliver exceptional client campaigns, of high quality and in reasonable timing, through:

• ‘the Hearts Planning Process’ which runs through the whole business 
• Adherence to agreed process maps and SLAs
• Quality assurance checks across every stage of the campaign journey. 

Experience

• 5+ years within a digital activation role, either in-house, agency, or media owner side.
• Previous Programmatic planning or platform trading experience is a must – inclusive of thorough knowledge of the programmatic & digital landscape .
• Understanding of technical requirements for setting up Programmatic Display / Video campaigns (including knowledge of adservers, brand safety and media partner capabilities)

Skills

• Platform Activation – Campaign Set-up and Optimisation
• Analytics and Insight generation
• In-channel Planning
• Client Strategy
• Client Management
• Team Leadership, Mentoring and Pastoral Care 
• Commercial Management – Business goal support and Opportunity identification
• Technical Implementation
• Partner Management and relationship building

Attitude

• Team leader, Problem Solver and Client Confidante

Tools & systems

• Programmatic – DV360, The Trade Desk, Xandr, Amazon
• Other – Data tools (Semasio, Lotame, Verizon, etc ), Reporting (Datorama, Tableau etc), Booking/Financial (Prisma), Campaign management and AdOps (GCM, Flashtalking, Google Analytic, Adobe), Content Verification (DoubleVerify) 

What you can expect

• Flexible working
• 27 days holiday + bank holidays
• Full range of benefits including Bupa, Pension, Life Assurance, Eye Care
• Subsidised food and drink on our 7th floor canteen

About Hearts & Science

Part of Omnicom Media Group (OMG UK), Hearts & Science are an agency fit for the future.

Built in the digital age with agility at our core, our DNA is different from your ordinary media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short.

In relation to our culture and our talent, Fit for the Future @ Hearts plays out in three ways:

• Future-proofing careers
• Creating a Diverse and Inclusive Workforce
• Embracing Sustainability

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled. This extends into our unparalleled Learning & Development program, our diverse staff population, and our social calendar, which is peppered with standard, and for from standard activities.

We pride ourselves in being like a family so expect to get to know everyone and feel truly supported professionally. We are on of the fastest growing agencies in the market so expect a high paced environment with lots of opportunities.

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard and well-represented.

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