Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion. We're one of Inc. Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work Place.
Your Role:
Blue Wheel is looking for someone to manage and grow their current DSP brands as well as support with expansion to other retail DSPs. As an Amazon DSP Strategist, you will be a key part of growing client and building out Blue Wheel’s Amazon DSP team. Your day to day will be a mix of:
-Using your expert, up-to-date grasp of Amazon DSP marketing strategies & best practices to manage campaigns from concept to execution to analysis.
-Collaborating & communicating with internal and external account stakeholders on current performance and new testing opportunities.
-Budgeting & reporting on your accounts and implementing optimizations that will help track towards your client’s goals.
-Building relationships with clients and establish yourself as the SME for Amazon DSP and AMC.
-Enhance Blue Wheel’s AMC offering by creating reports and training relevant team members on how to use the tool and the insights we can derive and apply to clients.
-Work with the Blue Wheel Marketing team to create case studies.
In the first 90 days, you will establish yourself, sharpen your skills, and execute by doing the following:
-Immerse yourself in BW’s culture, team and digital marketing philosophy.
-Get acquainted with BW’s project management software and processes.
-Establish and cultivate positive relationships with key account stakeholders.
-Review current Amazon DSP strategy playbook and notate any changes or updates.
-Take a deep dive into the assigned client’s business needs and objectives.
-Create campaigns & ads for your assigned clients based on insights from the account.
-Sit in on client calls and own the DSP portion of the call while listening on upcoming brand initiatives and activations.
-Budget and report revenue/leads for your accounts.
-Routinely check-in on accounts and make optimizations based on performance.
-Research creative and audience performance, providing insights to the client along with putting in creative requests to get new assets.
-Participate in the new business process for clients interested in DSP.
-Onboard new clients by analyzing past platform performance to craft strategy.
-Review current AMC setup including reports and make updates where necessary.
-Add new clients into AMC to start pulling in data or deploying audiences.
-Work collaboratively with the Paid Search team to see how we're pacing towards client goals.
-Contributing to both new and existing client strategies and bringing innovative ideas to the table.
Knowledge & Experience Requirements
-2years experience directly working with clients on media strategy and performance as well as building, optimizing, managing and reporting on ProgrammaticCampaigns or Amazon DSP Campaigns.
-Proven record of the hands-on-keys experience using a variety of programmatic media including display, OLV and Streaming.
-Expert in media strategy development and communication to key stakeholders.
-Demonstrated track record of impactful and successful media management and strategy recommendations.
-Experience with non-endemic media management from Amazon DSP
Preferred but not required
-Experience leveraging AMC reports to support performance insights and recommendations as well as AMC Custom audiences to improve targeting and overall performance.
-Experience pulling AMC reports
-Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart etc.
-Experience with non-endemic media management from Amazon DSP
-Experience building custom AMC audiences
Responsibilities Include:
-Work with internal Client Services, Amazon Search and other teams to develop and present strategic plan that works to achieve client goals.
-Join meetings with internal teams and provide POV and recommendations on how DSP can support client overall business goals.
-Join and present on advertising client meetings, QBRs with external DSP clients to share performance, insights, optimizations and recommendations
-Build out and update custom DSP reporting to track client goals
-Set up new DSP campaigns based on approve plan prior to launch
Create custom and retargeting audiences in DSP
Build REC creatives
-QA DSP campaigns post launch
All creatives are approved
Budgets set properly with proper flight dates
-DSP Ongoing Campaign Management
Bi-weekly Optimizations & reporting
Ensure budgets are shifted to best performing line items
Track DSP deliverables (creatives, tags, promotions)
-Update orders and line items on a monthly basis for subsequent month
-Regularly Update internal DSP Campaign Pacing report
-Support internal team with the development and maintenance of Creative and Strategic best practices on the DSP.
-Support with Amazon Partnership by attending meetings and providing product feedback and testing opportunities.
-Keep up to date on Amazon DSP product updates and trends in the industry and share with wider team.
What We Do
Blue Wheel is a new breed of agency. Our advanced digital marketing, content production and Amazon Advertising solutions help to build your brand and scale your ecommerce business. We're not for everyone, but we might be for you. If you’re looking to accelerate your online growth, let's chat.
We have been honored once again as an Inc. Magazine 5,000 Fastest Growing Company in 2020, and are humbled to have be awarded Company of the Year 2017 by the American Business Awards, and 3X marketing campaign of the year in 2018. We are often published in Business Insider, Internet Retailer, Search Engine Land, DigiDay, and more!
