Digital Marketing Program Manager
With a portfolio of creative, winning program client strategies developed from the experimentation process, the Digital Marketing Program Manager leads and delivers meaningful business outcomes through data-driven decision-making. At Cro Metrics, we’re adding an experienced team member who enjoys building strong client relationships, solving complex problems and finding new ways to strategize client business growth.
In this key position as a Program Manager, you’ll take full ownership in delivering high-impact A/B testing and personalization programs for a diverse portfolio of clients.
Working closely with senior marketing and product leaders, the Program Manager guides our clients through testing strategies while collaborating with world-class engineering, design, and analytics gurus. While the focus is on execution, your impact will extend far beyond—helping shape client strategies, identifying opportunities for expansion, and ensuring deliverables translate into measurable success.
What You’ll Do:
- Own the Experimentation Process: Partner with strategy, engineering, QA, design, and analytics teams to launch and optimize A/B tests that drive performance improvements.
- Turn Ideas into Action: Write clear, detailed test requirements and create annotated mockups to ensure seamless execution.
- Be the Go-To for Clients: Serve as the primary point of contact for multiple clients, keeping them informed on program progress, test performance, and key insights.
- Optimize Budgets & Resources: Manage program budgets, scope, and resource allocation to ensure efficient and effective execution.
- Manage Complexity with Ease: Juggle multiple priorities across different accounts while maintaining a sharp focus on results and client satisfaction.
- Lead Client Strategy & Growth: Build strong relationships with key stakeholders, ensuring alignment on goals and proactively identifying new opportunities for optimization and expansion.
- Solve Problems Before They Arise: Anticipate roadblocks, troubleshoot challenges, and ensure smooth execution at every stage.
- Stay Ahead of the Curve: Continuously learn and apply new knowledge in CRO, growth marketing, and digital experimentation to deliver best-in-class solutions.
What You Bring to the Table:
- Experience writing requirements for engineers and web development projects
- Lead in project management, applying multitasking skills across cross-functional teams to support collaboration
- Excellent communication skills—professionally explaining technical details to non-technical stakeholders
- Solid understanding of UX/UI principles and web development processes
- CRO experience is required—knowledgeable, hands-on A/B testing, personalization, or website optimization
- Growth marketing experience (preferred)—including paid media, SEO, lifecycle marketing, and retention strategies
- Familiarity with web analytics tools is a plus
- Agency or professional services experience (preferred)—you’re comfortable managing multiple clients
Travel Requirement: Occasional travel is required, approximately 5–10% of the time, for client meetings and events.
Compensation Range: 70-90K + Benefits
Why Join Us?
- Make a Real Impact: You’ll work with top brands, shaping their experimentation programs and driving meaningful business results.
- Work with Smart, Passionate People:The team is made up of industry experts who are collaborative, curious, and always pushing the envelope.
- Enjoy Work-Life Balance: Flexible remote work, competitive benefits, and generous PTO so you can do your best work while enjoying life outside of it.
- Grow Your Career: We invest in your development, offering customized career plans, mentorship, and learning opportunities.
Top Skills
What We Do
Cro Metrics drives revenue growth through strategic, data-driven experimentation. We optimize your website, paid media and lifecycle campaigns for conversion, boosting key metrics such as revenue and engagement, while you learn more about your customers.
We help you develop your growth strategy.
We are an experienced team of strategists, growth experts, marketers, product managers, user-experience designers and engineers. We take the time to truly understand your customer’s needs and come up with the best strategy for testing.
We implement, analyze and rapidly iterate.
We can design, build, and run experiments end-to-end for you or can work alongside your existing teams. Through rigorous, high-velocity testing, we draw insights from the data to iterate rapidly and often.
We help you grow customers and revenue.
Our clients accelerate their growth by increasing conversions, earning greater profits and maximizing marketing spend while learning to build a culture of experimentation.
