Product Owner Employer Brand and People Value Proposition

• Help build strong first impressions of CBA through our employer brand and our people value proposition.
• Together we’ll build tomorrow’s bank today.

Do work that matters

Human Resources is committed to creating a workplace where our people can deliver on our purpose, bring out the best in each other, and achieve their potential. 

Our role is to ensure our people who serve our customers – including those who support and design and deliver the bank’s products and services – have the ambition and motivation, the capability and are recognised and rewarded to deliver the very best possible outcomes for our customers every day.

See yourself in our team

As a product owner you will be responsible for leading and defining the vision and roadmap for the employer brand and our people value proposition.  In partnership with business stakeholders and with your squad you will work together to create strong first impressions of CommBank through our employer brand, development of our people value proposition and delivery through the moments that matter.

Key responsibilities include:

• Development of employer brand product vision and roadmap
• Development of our people value proposition and messaging framework aligned to CBA brand.
• Development of an ‘always on’ brand and campaign activations
• Development of acquisition campaigns for key talent segments
• Employee advocacy design and delivery
• Campaign engagement and conversion to application
• Identification of sponsorship/partnership opportunities and delivery to improve consideration for key talent segments
• Management of budget and improving ROI

Key experience will include:

• Strong track record in marketing, in particular acquisition marketing.
• Employer brand design and delivery
• You will be passionate about relentlessly improving our employees’ lived experience and will have both a strong delivery orientation, and the demonstrated ability to shape and articulate a compelling vision for the future.
• You will be able to demonstrate effectiveness in creating clarity, removing complexity, and building alignment and you will have a history of setting ambitious stretch goals, applying good judgement to take smart risks and deliver value.
• You will have a history of anticipating changing customer needs, ensuring the right initiatives are identified, prioritised, and delivered to achieve outcomes.

Advertising End Date: 30/01/2025