Product Marketing Specialist

Job Overview

As a Product Marketing Specialist, you will be a key individual contributor responsible for articulating and enhancing the value proposition of Civis Analytics’ products. In this role, you will create compelling content, develop product positioning, and execute marketing strategies that elevate our presence in the marketplace. This is a unique opportunity to make an outsized impact in an innovative company that blends data science services, AI, and a powerful analytics platform serving the world of public good.  

Key responsibilities

In 2025, we’ll be launching a series of highly differentiating AI and public sector-focused product features that require fresh positioning, innovative creative assets, and strategic go to market. We’re looking for a hands-on, highly self-driven individual for end-to-end project management of our supporting marketing campaigns, crafting compelling website content and engaging stories to position our product effectively, and serving as the ongoing owner of our product voice to our clients. 

Here are the key responsibilities: 

• Product Positioning: Collaborate with the product team to refine our product narrative and ensure it resonates with key customer audiences.
• Manage our 2025 Go-to-Market (GTM) Product Campaigns: Lead the development and execution of GTM campaigns for a series of transformative AI and public sector-focused product features launching in 2025. This includes creating new product positioning, developing compelling creative assets, and collaborating with sales and product teams to craft and execute effective outreach plans.  Analyze ongoing marketing campaigns and assess their key performance indicators.
• Marketing asset development: Through collaboration with other departments, craft engaging, compelling, and clear product-focused content, including case studies, product collateral, website copy, and more. 
• Website Content Management: Support exceptional content quality and alignment with product positioning. Optimize content considering SEO and Google Analytics. Create detailed performance reports that provide information on lead generation, site traffic, and other important metrics.

Required Skills & Experience

• Product Marketing: 3+ years of experience in product marketing, particularly in B2B SaaS environments.
• Data & Analytics Industry Experience: Demonstrated knowledge and understanding of the data ecosystem and the needs and pain points of data science practitioners. 
• Exceptional Technical Writer: Proven ability to write about complex enterprise software in a way that is accessible, persuasive, and engaging.
• Content Development Expertise: Experience creating diverse product-focused content, from collateral to thought leadership pieces.

Preferred Qualifications

• Website & Content Management: Experience overseeing website content and relaunches is highly desired. 
• Tools: Experience with Figma, Pardot, Salesforce, Pendo
• Metrics: Hands on experience with SEO and web traffic metrics

Why Join? 

We’re on a mission to improve how public good organizations leverage technology to support their work - all the way from human rights to disease management around the world. A few things this candidate will get from the role:  

• Impact: Shape the narrative of a transformative product with tremendous potential.
• Autonomy: Enjoy a high degree of ownership in a pivotal, individual-contributor role.
• Growth: Lead significant initiatives, from website relaunches to messaging strategies, with the support of an ambitious and visionary leadership team.

Location Note

Civis is hiring remotely in the following states for this position: 

D.C., Florida, Illinois, Massachusetts, Maryland, Michigan, Minnesota, Missouri, North Carolina, New York, Pennsylvania, Texas, Virginia, Washington, Wisconsin