Product Marketing Manager

About Us:

CARR Biosystems is a growing business providing critical technology for cutting-edge life science innovations. Our customers are inventing tomorrow’s solutions to treat and cure disease, and our centrifuge technology is enabling it. We’re part of a $3.3 billion parent company (Barry-Wehmiller) where culture is a priority. Our goal is to have performance and people in harmony – and we believe work should be fun, we should inspire our teammates, and each team member is someone’s precious child. We feel it’s a unique opportunity to build the future of CARR Biosystems. If this excites you, please read on…

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

Job Description:

The Product Marketing Manager will lead initiatives to grow CARR Biosystems’ business within target market segments and will identify, build, and execute plans to expand into new markets and segments. This role is ideal for a proactive, creative, and strategically minded marketing professional eager to drive impactful campaigns and foster strong customer relationships in a dynamic, global environment. The Product Marketing Manager will develop product marketing strategies and tactical execution to drive business growth.

Principal Duties and Responsibilities (Essential Functions): 

Strategic Leadership & Product Strategy:

• Define and drive the strategic direction for marketing initiatives across the cell processing portfolio.
• Collaborate with product, technical and commercial teams to develop effective positioning and robust go-to-market plans, ensuring successful business growth.

Market Research & Competitive Analysis:

• Conduct in-depth market research to identify customer needs, emerging trends, and potential opportunities for product innovation.
• Monitor the competitive landscape to pinpoint areas for differentiation and strategic advantage.

Value Proposition & Messaging Development:

• Translate technical product details into clear, compelling value propositions that resonate with customers.
• Develop and refine marketing messages to support product positioning in key market applications.

Marketing Material Creation & Campaign Management:

• Produce engaging marketing materials—including graphics, brochures, videos, and presentations—to effectively communicate product and service benefits.
• Design and implement go-to-market campaigns in collaboration with Marketing Communications, ensuring consistent messaging across all channels, and monitor campaign performance using KPIs.
• Analyze data to assess the effectiveness of marketing campaigns in achieving key objectives, such as increasing sales, enhancing brand awareness, and measuring lead quality.

Launch Planning & Post-Launch Monitoring:

• Develop comprehensive launch plans that ensure new products are introduced to the market on time and achieve maximum market potential.
• Oversee post-launch performance tracking to identify areas for improvement and inform future strategies.

Cross-Functional Collaboration & Sales Support:

• Serve as a key liaison among product management, FAS, NPD, sales, marketing, and external partners, ensuring cohesive and successful product launches, including through global distribution partners.
• Equip sales teams with the necessary tools, insights, and training to effectively promote cell processing products.

Customer Relationship Management:

• Cultivate and maintain strong relationships with customers and partners, gathering feedback to support ongoing product development and refinement.
• Act as a brand ambassador by upholding and communicating our company vision and mission in all aspects of marketing initiatives.

Required Education and Experience:

• A Bachelor’s degree is required—preferably in Cell Therapy, Bioprocessing, Biology, or another life science field. Alternatively, candidates holding degrees in Marketing, Communications, or Business with relevant experience in biotechnology, medical devices, or the pharmaceutical industry are encouraged to apply.
• 3-5 years of proven success in developing and executing marketing strategies, including campaign development and go-to-market planning, or 3-5 years of demonstrated success in technical, customer-facing roles.

Preferred Education and Experience:

• Ability to translate complex technical information into clear, compelling, customer-focused winning propositions.
• Expertise in product positioning, working closely with product management and marketing to shape effective go-to-market plans.
• Proficiency in analyzing data and converting insights into impactful visualizations.
• Exceptional written and verbal communication skills with experience presenting to senior leadership and large, global audiences.
• Proficiency in creating high-quality marketing materials such as websites, social posts, brochures, videos, and presentations.
• Market research and analytical capabilities to identify market needs, trends, and opportunities.
• A collaborative mindset with a track record of effective cross-functional teamwork in global, matrixed environments.

Position Type:

This is a regular, full-time position with the understanding that a regular workweek may require extended days and hours as needed to meet business needs.

Physical Demands:

The physical demands described here are representative of those performed in the job duties. The team member sits at a desk and uses a computer for prolonged periods of time. The team member must occasionally travel to trade shows and customer sites, and may be required to set up marketing displays requiring him/her to occasionally lift and/or move up to 15 pounds. Performing the role frequently uses close vision, speech, hearing, and dexterity to operate office equipment. Additional examples:

• Typically sits, grasps items, and performs keyboarding for regular operation of a computer.
• Stand, walk, bend, reach or otherwise move about regularly.
• Occasional exposure to typical manufacturing production physical hazards.

Travel: Up to 15% domestic and international travel is required for this position.

Disclaimer:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It’s not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.  This job description is subject to change at any time.

The approximate pay range for this position is an annual base salary of $80,000 - 100,000. Please note that the pay range is a good-faith estimate at the time of posting and may vary based on factors such as experience, skills, and geographic location. Our complete benefits package includes: medical, dental, and vision insurance; paid time off; 401k plan with company match. 

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At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job.  If your experience is close to what you see listed here, please still consider applying.  We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions.  Please let us know if you require reasonable accommodations during the interview process. ​

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

Company:

CARR Biosystems