Product Marketing Manager

Posted 3 Days Ago
Be an Early Applicant
Tel Aviv
Hybrid
Senior level
Big Data • eCommerce • Fintech • Machine Learning • Payments • Software
Unleash your ecommerce growth
The Role
The Product Marketing Manager leads marketing strategies for B2B products, collaborates with teams, translates technical offerings, and supports growth and sales optimization.
Summary Generated by Built In

About Us

Riskified empowers businesses to unleash ecommerce growth by taking risk off the table. Many of the world’s biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists and researchers, Riskified’s AI-powered fraud and risk intelligence platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Riskified is proud to work with incredible companies in virtually all industries including Booking.com, Acer, Gucci, Lorna Jane, GoPro, and many more.

We thrive in a collaborative work setting, alongside great people, to build and enhance products that matter. Abundant opportunities to create and contribute provide us with a sense of purpose that extends beyond ourselves, leaving a lasting impact. These sentiments capture why we choose Riskified every day. 

About the Role

Riskified is seeking a passionate and driven Product Marketing Manager to join our team of clear communicators and product experts. 

In this role you will lead the development and execution of sophisticated marketing strategies to drive the growth and adoption of our B2B product portfolio. You will be instrumental in translating complex technical offerings into compelling and easily digestible narratives that empower our global Go-To-Market teams to effectively position and sell our products.

We are seeking a seasoned B2B product marketing professional with a proven track record of success. You possess exceptional written and verbal communication skills and are equally comfortable collaborating strategically with product management, design, and engineering as you are engaging with sales leadership, marketing teams, account management, and directly with customers to understand their needs and market dynamics.
You will play a pivotal role in crafting Riskified’s product messaging, competitive differentiation, and marketing positioning. This position reports to our Director of Product Marketing.

What You'll Be Doing

  • Become a Subject Matter Expert. You are the go to person for our 200+ person Sales and Account Management teams when they need support on telling the story about your product/domain
  • Join and Lead Customer-Facing Sales Calls: Actively participate in sales calls with key customers to provide in-depth product knowledge, answer technical questions, and reinforce the value proposition.
  • Continuous learning—be a subject matter expert in your domains: Listen to our sales calls and speak to our GTM team and clients to understand our market positioning, trends, and buyer personas
  • Strategize product needs, marketing, and launch strategies. You’ll work closely with our product team during the ideation stage, develop strategic plans, and execute on go-live and adoption efforts
  • Position your products/product features: Write briefs outlining product-specific positioning, including key benefits, FAQs, sensitivities, etc. Our marketing team will use these to create assets
  • Create sales materials and training. We sell based on stories, and our 200+-person Sales and Account Management teams need to know those stories. You’ll work with Revenue Enablement to train our teams on our offerings
  • Ad-hoc needs: An urgent RFP, a vast sales call, a request from a current merchant, a deck for a speaking event… our org often leans on the Product Marketing team’s expertise in product and communication to help with these critical ad-hoc tasks

Collaborate with the team! We’re a close-knit team of product marketers who help each other solve problems and constantly critique each other’s work. We make each other better.

Qualifications

  • 5+ years of experience in product marketing in a B2B SaaS company
  • Proven track record of successfully bringing technical B2B SaaS products to market and/or expanding them into new market segments, demonstrating a deep understanding of market analysis, competitive landscapes, and go-to-market strategies.
  • Self driven and independent. Flexible, and can handle challenges while maintaining your cool and sense of humor.
  • You have excellent English communication skills, both written and verbal (native level)- a must   
  • You can communicate clearly to internal audiences, customers, and the market (e.g., by taking the stage at industry events). You can turn technical products into compelling narratives and stories
  • Experience in a customer-facing role- a must 
  • Understanding of the payments/ ecommerce/fraud industry- an advantage 
  • Strong analytical skills, highly capable of interpreting data, performing qualitative research, and distilling results into actionable key takeaways
  • You are naturally curious and want to deeply understand Riskified’s customer segmentation, buying committee members, technology, and product-market fit
  • Works well independently and enjoys collaborating as part of a team, with demonstrated ability to effectively engage with external and internal stakeholders, including senior executives
  • You get joy from collaborating, sharing your skills and knowledge with others, and making the business even smarter
  • Bachelor’s degree or related experience, Pragmatic Marketing training and experience preferred, MBA preferred but not required.

Life at Riskified

We are a fast-growing and dynamic tech company with 750+ team members globally. We value collaboration and innovative thinking. We’re looking for bright, driven, and passionate people to grow with us.

Our Tel-Aviv team is currently working in a hybrid of remote and in-office work. We have recently moved to our new space in Tel Aviv - check it out here

Some of our Tel Aviv Benefits & Perks:

  • Equity for all employees, Keren Hishtalmut, pension
  • Private medical insurance, extra time off for parents and caregivers
  • Commuter and parking benefits
  • Team events, fully-stocked kitchen,lunch stipend, happy hours, yoga, pilates, functional training, basketball, soccer
  • Wide-ranging opportunities to volunteer and make an impact
  • Commitment to your professional development with global onboarding, skills-based courses, full access to Udemy, lunch & learns
  • Awesome Riskified gifts and swag! 

In the News

Geektime: Riskified Goes Public

Walla!: Happy Hour at the Riskified Offices

Geektime Insider: A look at Riskified Tel Aviv

Globes: Riskified to contribute the highest amount up to date to Tmura

Globes: Riskified is among Israel’s fastest growing companies 

TechCrunch: Riskified Prevents Fraud on Your Favorite E-commerce Site

Riskified is deeply committed to the principle of equal opportunity for all individuals. We do not discriminate based on race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.

Top Skills

Ai-Powered Fraud And Risk Intelligence
B2B Saas
Market Analysis Techniques

What the Team is Saying

Marina Moraes
Anna
Guthrie
Revathi
Lily
Alderik
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The Company
HQ: New York, NY
700 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Riskified (NYSE:RSKD) empowers businesses to unleash ecommerce growth by outsmarting risk. Many of the world’s biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists and researchers, Riskified’s AI-powered fraud and risk intelligence platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Riskified is proud to work with incredible companies in virtually all industries including Acer, Gucci, Lorna Jane, GoPro, and many more.

We thrive in a collaborative work setting, alongside great people, to build and enhance products that matter. Abundant opportunities to create and contribute provide us with a sense of purpose that extends beyond ourselves, leaving a lasting impact. These sentiments capture why we choose Riskified every day.

Why Work With Us

Riskified empowers businesses to realize the full potential of eCommerce by making it safe, accessible, and frictionless. Our members are proud to work on products that provide innovative solutions to real-world problems. It’s an exciting and collaborative environment, and the company invests just as much in its employees as it does in its clients.

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Riskified Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid policy allows employees to work both at home and in our office to provide flexibility and enhance collaboration amongst teams. Our NYC team works in a hybrid work model of 3 days in office and 2 days remote.

Typical time on-site: 3 days a week
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HQNew York, NY
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