Product Marketing Manager

Genesis is a Ukrainian co-founding IT company and one of the largest publishers of non-gaming apps. Together with the best entrepreneurs from Central and Eastern Europe, we create and develop global technology businesses. Our main markets are the United States, Europe, and Africa.

As a co-founding company, Genesis first provides promising startups with the necessary resources and expertise for development, and then supports the project until it becomes an independent business. Currently, 25 projects are developing in our ecosystem in four main areas: mobile applications, online media, e-commerce, and R&D.

This role is for someone who wants to have maximum impact on the product, traffic, and business while shaping the vision, strategy, and processes from scratch.

Your responsibilities will include:

• Full cycle of working on marketing funnels: from idea and research to launch and analysis.
• Generating product hypotheses, testing them (A/B), and validating through data.
• Analyzing data and identifying growth opportunities at all stages of the funnel.
• Building upsell and cross-sell systems.
• Studying competitors and the market, as well as conducting user interviews.
• Creating marketing messages that resonate and reflect the value of the product.
• If you're interested in working with email marketing — great, there will be an opportunity to work on this area.
• Collaborating with product, marketing, design, and dev teams.

We are looking for you if:

• You have experience as a Product Marketing Manager / Product Manager / Growth / UA Manager (1+ year), or have worked in consulting/Big4/FMCG.
• You are confident working with analytics, understand funnels, numbers, and the impact of metrics on business, and have experience working with Amplitude.
• You can research users, segment audiences, and test value propositions.
• You can see the product from the customer’s perspective while simultaneously analyzing it through data and tables.
• You are proactive, eager to build rather than just "close tasks."
• You think in a data-driven way and are not afraid of responsibility.
• You have an Upper-Intermediate+ level of English — we work in the global market.
• Most importantly, you have an open mindset because the product and niche require understanding new trends, a non-standard approach, and comfort working with unconventional topics.

What you will get:

• The opportunity to build one of the most ambitious products in the Social Discovery industry from scratch.
• Influence, freedom to act, and the prospect of a lead role within the team.
• A dynamic environment with a culture of experiments, quick decisions, and flexible processes.

What we offer:

• Comfortable offices in Kyiv's Podil district with secure shelters and uninterrupted internet, water and electricity. In our offices, you don't have to worry about routine: breakfasts, lunches, lots of snacks and fruits, lounges, massages, and other benefits of office life are waiting for you;
  
• Flexible work schedule;
  
• If necessary, assistance with relocation to safe places and finding housing;
  
• Online services of a corporate doctor, and after the probationary period - health insurance in Ukraine;
  
• 20 working days of paid vacation per year, unlimited sick leave;
  
• All equipment necessary for work;
  
• Compensation for the best courses on the market, corporate online meetups and lectures, a large library, business and management schools for employees;
  
• Free training in running, volleyball, boxing, and yoga;
  
• Corporate discounts on gym memberships.

Join our team of dreamers, practitioners and global changemakers!