Product Marketing Manager

Viseven Group is a leading global B2B MarTech service provider, empowering Pharma and LifeScience companies since 2009. Our mission is to drive digital transformation and excellence, offering comprehensive end-to-end software and digital marketing services tailored to the pharmaceutical industry. The company's solutions, products, and services are actively used by the top 100 Pharma and Life Science companies.

At Viseven, our rapidly growing team boasts over 700 highly skilled professionals, including experts in development, design, business analysis, project management, delivery, sales, marketing, and customer success.

With a global footprint in more than 30 countries across the US, LATAM, Europe, and APAC, and physical offices in Ukraine, Poland, Estonia, India, and the US, we are well-positioned to serve our diverse clientele.

Join us and become part of a pioneering team dedicated to shaping the future of digital transformation in Pharma and Life Sciences across more than 50 countries around the globe.

Mission

Drive success of Viseven products and services through strategic planning, comprehensive marketing campaigns, deep understanding of customer preferences and needs.

Implement go-to-market strategies to increase brand awareness and generate revenue growth.

Responsibilities:

• Conduct market research to understand customer needs, identify trends, and stay up-to-date with industry developments.
• Craft compelling and unified messages across marketing channels in cooperation with SEO, SMM, and PR teams (website, email, and ad campaigns)
• Collaborate with cross-functional teams, including sales, content, digital, and public relationships, to develop and execute effective marketing campaigns.
• Work closely with creative teams to develop and execute marketing collateral, including digital content, print materials, and presentations.
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Work in close cooperation with PR and Digital teams.
• Consult and oversee product presentation in RFPs and Tenders, assist with positioning, messaging, and overall look.
• Analyze marketing campaign results and make recommendations for future marketing strategies.
• Launch products and services campaigns in new markets
• Explore opportunities to lead marketing campaigns in a variety of industries

Requirements:

• Market Research and Analysis: Ability to conduct market research, analyze market trends, and identify customer needs and preferences.
• Product Positioning and Messaging: Ability to develop compelling product positioning and messaging that differentiates our products from competitors and resonates with target audiences.
• Marketing Strategy and Planning: Ability to develop and execute comprehensive marketing plans that support business objectives, drive demand, and increase revenue.
• Sales Enablement: Ability to create sales collateral, such as product sheets, sales presentations, and case studies, to equip sales teams with the tools and knowledge to effectively sell our products.
• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Marketing Analytics: Ability to measure the success of marketing campaigns using analytics tools, such as Google Analytics, and adjust strategies accordingly.
• Cross-Functional Collaboration: Ability to collaborate effectively with cross-functional teams, including product development, sales, and customer success, to ensure alignment and drive product success.
• Product Launches: Ability to manage product launches from start to finish, including developing launch plans, coordinating with cross-functional teams, and executing go-to-market strategies.
• Brand Management: Ability to ensure that all marketing materials and messaging are consistent with the company's brand identity and guidelines.
• Communication Skills: Strong written and verbal communication skills to effectively communicate product value propositions, marketing strategies, and results to both internal and external stakeholders.

What we provide:

We know our team members are key to achieving our goals, so we value and empower them to share their vision. We reward this passion with exceptional benefits, including:

Competitive Compensation: Regular performance-based salary and career development reviews.

Experienced Team: Join a passionate, experienced team in a friendly atmosphere.

Career Growth: Opportunities for professional and career advancement.

Paid Time Off: 18 business days per year (20 business days after 2 years of service).

Sick Leave:

Non-documented: 4 business days per year.

Documented: 20 business days per year.

Family Leave: 3 paid business days for marriage, childbirth, or bereavement.

Medical Insurance: Comprehensive coverage.

English Courses: Learning opportunities to improve your language skills.

Professional Development: Participation in forums and conferences.

Corporate Events: Regular team-building activities and events.

Work Environment: Enjoy a comfortable, fully equipped office and the possibility to work from home.