Product Marketing Manager

Posted 25 Days Ago
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Bengaluru, Karnataka
Senior level
Software
The Role
The Product Marketing Manager will enhance customer engagement, optimize user journeys, and drive product adoption for Neo through targeted messaging and lifecycle campaigns.
Summary Generated by Built In

About Titan and Neo


Titan is email and collaboration re-invented for professionals and businesses, enabling richer, and more contextual conversations with their customers. Offered exclusively through our partners—some of the world’s leading web hosts, domain registrars, and website builders—Titan provides a seamless email experience with feature-rich webmail, mobile apps, multi-account support, and effortless migration tools. Our goal is to empower businesses to work smarter and communicate more effectively.

Titan is also the innovative company behind Flock, a workplace collaboration platform trusted by tens of thousands of companies worldwide to streamline internal communication and productivity.

Now, we’re expanding our mission with Neo, the latest high-growth addition to Titan’s portfolio. Neo is an all-in-one online branding solution designed to help professionals, solopreneurs, and small businesses launch their brand online in minutes. With Neo, users get a domain name, AI-powered one-page website, professional email, appointment booking, email marketing, signature builder, and more—all in a simple, affordable subscription. Since launch, Neo has rapidly grown to 16,000+ paying customers across key markets, including the US, UK, Canada, Australia, and Singapore.

Titan was founded by Bhavin Turakhia, a serial entrepreneur behind Directi, Radix, and Zeta—companies with a combined enterprise value of over $2 billion. In 2021, Titan secured a $30 million strategic investment from Automattic, the company behind WordPress and WooCommerce, at a valuation of $300 million.

At Titan, we believe that every moment matters when building a business. By empowering entrepreneurs with intuitive tools like Titan and Neo, we help them make the most of every opportunity—enabling them to create, connect, and grow effortlessly.


Product Marketing Manager – Neo


As a Product Marketing Manager at Neo, you will own all customer-facing communication, shaping compelling product narratives, optimizing key user journeys, and driving lead conversion. Your work will directly impact how potential customers perceive, engage with, and adopt our platform—fueling Neo’s growth.



Roles and Responsibilities


Customer Lifecycle & Engagement

  • Develop and execute customer lifecycle campaigns to improve activation, engagement, retention, and reactivation.
  • Own and optimize in-product messaging (tooltips, modals, banners, etc.) to improve user experience and engagement.
  • Build and refine onboarding flows to ensure users quickly find value in the product.
  • Implement email, push, and in-app communication strategies to nurture users and improve retention.

Product & Marketing Communication

  • Own all customer-facing messaging, including product updates, feature launches, and announcements.
  • Craft website messaging (homepage, landing pages, etc.) to clearly communicate product value and drive conversions.
  • Develop and maintain training materials and documentation to educate users on product features.
  • Collaborate with design, content, and product teams to ensure messaging consistency across all channels.

Data & Optimization

  • Define and track key engagement and retention metrics.
  • Conduct A/B testing and experimentation to refine messaging, subject lines, and communication strategies.
  • Leverage customer segmentation and behavioral data to create personalized and contextual messaging.

Skills and Attributes

  • Compelling storyteller – Crafts clear, persuasive messaging that engages users and drives conversions.
  • Lifecycle marketing expert – Skilled in developing advanced CRM and business strategies, building seamless customer journeys across multiple channels, and creating targeted content to enhance onboarding, retention, and engagement.
  • Conversion-driven communicator – Writes high-impact website copy, landing pages, and in-app content that highlights Neo’s differentiators and motivates users to take action.
  • Email & Nurture Specialist – Designs and executes email campaigns and lead nurture flows that educate, engage, and convert users into trial sign-ups or paying customers.
  • Data-driven & analytical – Comfortable using data to optimize messaging and improve conversion rates.
  • Highly collaborative – Works closely with product, design, and marketing teams to build cohesive, impactful communication strategies.

Who should apply for this role

  • 5-10 years of experience, with at least 3 years in customer lifecycle management.
  • Prior experience in a B2B or SaaS company is a plus.

Top Skills

A/B Testing
CRM
Data Analytics
Email Marketing Tools
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The Company
Boston
713 Employees
On-site Workplace
Year Founded: 2018

What We Do

Meet Titan - the world’s first email product designed to address the communication and productivity needs of professionals and businesses. Titan enables businesses to get up and running on business-class email in a matter of minutes

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