The Role
The Product Marketing Manager will lead market strategies, develop go-to-market strategies, and manage product launches while collaborating with the CEO and various teams. This role requires strong leadership, strategic planning, and proficiency in digital marketing and analytics, while mentoring a high-performing team.
Summary Generated by Built In
We are seeking a Product Marketing Manager who is ready to roll up their sleeves and drive our market strategies forward.
This is not just a desk job – you will work side-by-side with our CEO to define vision, positioning, and a unique brand narrative.
You will be a strategic mind and an operational force behind our product launches, taking ownership of the and eventually building your own high-performing team.
Key ResponsibilitiesStrategic Market Leadership
- Partner with the CEO to articulate and broadcast the company vision and positioning.
- Develop comprehensive go-to-market (GTM) strategies backed by in-depth market research and competitive analysis.
- Define product positioning and messaging that resonates with target audiences.
Operational Execution
- Lead end-to-end product launches, managing all aspects from creative asset development to campaign execution.
- Help us broadcast a vision and position through the market.
- Monitor and optimize key performance metrics.
- Utilize advanced analytics tools and generative AI solutions for rapid market insights and iterative messaging.
Cross-Functional Collaboration
- Work collaboratively with product, sales, marketing, and technical teams to ensure cohesive strategy execution.
- Act as a connector between departments, incorporating actionable feedback into product development and market strategies.
- Actively participate in campaign execution, while also mentoring and growing your team over time.
RequirementsExperience & Background
- 5+ years of experience in product marketing, preferably within agile, cross-functional teams.
- Proven track record in executing successful market launches for software or tech-related products.
- Strong educational background in marketing, business, or related fields; relevant certifications are a plus.
Skills & Technical Expertise
- Exceptional strategic planning and market research abilities.
- Proficiency in digital marketing platforms and analytics tools.
- Demonstrated competence in advanced data analytics and generative AI for market testing and message refinement.
- Superior narrative and storytelling skills to craft compelling product value propositions.
Soft Skills & Leadership
- Excellent communication skills with a collaborative mindset.
- Ability to lead strategic initiatives as well as actively engage in hands-on campaign execution.
- Self-starter capable of managing multiple projects simultaneously while driving measurable results.
- Ambitious and growth-oriented, not afraid of getting hand dirty.
Top Skills
Advanced Data Analytics
Analytics Tools
Digital Marketing Platforms
Generative Ai
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The Company
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