Product Marketing Manager

Pets deserve the best care. At Vetsource, we build the foundation for success, enabling those in the pet healthcare profession and industry to thrive. Our data-powered platform simplifies processes and streamlines systems, helping those we serve create tighter bonds with their customers. From prescription management and pet owner engagement to veterinary business performance data and insights, Vetsource provides comprehensive solutions that give our customers more time and flexibility, and help them foster strong relationships and positive experiences. In a rapidly evolving world, we’re constantly seeking new ways to help our customers chart a course for a better, brighter future for pets and those who care for them.

If you love pets, want to have an impact and join a fantastic organization, Vetsource could be the place for you.

At Vetsource, we know that we do our best work when we have an inclusive and diverse team, where we can draw on our different life experiences to help us deliver innovative solutions for our customers. We are an equal opportunity employer that values diversity, equity, and an inclusive workplace. Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized people tend to only when they check every box. So if you think you might be a good fit for the role, but don't necessarily meet every single requirement on the job posting, we still encourage you to apply.

WHO WE ARE LOOKING FOR

Product Marketing Manager

The Product Marketing Manager works cross-functionally and collaboratively with product, sales, and marketing teams to develop positioning, messaging, and go-to-market strategies that drive adoption and revenue growth. This role is critical in ensuring that the value of the comprehensive portfolio is communicated effectively to target audiences and that our customer-facing teams have the tools they need to succeed.

This is a full-time, remote role with a preference for 8 AM - 5 PM Eastern Time work hours.

WHAT YOU'LL DO

• Develop clear and concise product positioning and messaging for Vetsource solutions. 

• Own and manage the strategy for communicating with customers within the Vetsource platform via Intercom.

• Work closely with the sales training team to provide impactful tools and content for communicating the value of Vetsource solutions to new and existing customers.

• Create compelling content (collateral, white papers, web content, presentations, contributed articles) to support the customer journey for the various personas that engage with Vetsource solutions.

• Work closely across the marketing team to ensure marketing campaigns are aligned with business and sales goals, generate customer engagement, build sales pipeline, and contribute to revenue.

• Synthesize customer insights and feedback using internal resources and external sources/research and share with stakeholders.

• Lead, in partnership with product managers, the launch planning processes for new product offerings and enhancements to ensure new capabilities are packaged and communicated effectively, both internally and externally.

• Gather competitive intel and insights to identify Vetsource differentiators and share with internal teams and incorporate in content assets.

• In partnership with sales, build relationships with customers to develop a consistently expanding and up to date library of testimonials and case studies.

• Evangelize Vetsource solutions by delivering compelling product and thought leadership presentations for webinars, live events and tradeshows.

WHAT YOU BRING

• BS/BA or related work experience

• At least 4 years of experience in product marketing

• Experience serving as the product marketing manager for multiple solutions simultaneously

• Demonstrable ability to develop product value proposition-related content

• Experience developing new product marketing programs with measurable results

• Ability to work at strategic and tactical levels

• Strong analytical, written, and verbal communication skills

• Experience connecting content and programs to drive top of funnel conversion rates 

• Track record for productive collaboration across departments, especially sales and product

• Experience with Salesforce CRM and marketing automation platforms, ideally Salesforce Marketing Cloud

Preferred Experience and Qualifications:

• MBA

• Animal Health Experience

WORKING CONDITIONS:

• Reliable internet access is required

• Sitting/standing at a desk working on a computer for long periods of time

WHAT CAN YOU EXPECT FROM VETSOURCE

In addition to an inclusive and welcoming culture, Vetsource also offers:

• Competitive pay and benefits including medical, vision*, dental, and life insurance
• Employee Assistance Program
• Pet insurance* and Virtual vet care
• PTO, Holidays, Floating Holidays, and Volunteer Day
• Retirement Savings Plan (401k/ RRSP) with employer matching program
• Paid parental leave
• Flexible scheduling and remote work where possible
• The opportunity to join one of our Associate Resource Groups, and fun company events!
   

* For Canadian based associates these specific benefits are not included

OUR VALUES

In addition to the benefits listed above, all associates are expected to support and model Vetsource’s Core Values: Do the right thing every time; Treat others the way they want to be treated; Embrace change; Be innovative; Get it done; Enjoy the work! A culture where everyone can thrive!

Pay range (US based applicants): $88,102 - $117,000 (annualized)

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to job-related skills, experience, certifications, relevant education and training, while also considering internal equity.

The statements in this document are intended to describe the general nature and level of work being performed for this role, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Our pre-employment process in the US includes a background check as a part of the hiring process, and will include a drug screen for pharmacy related roles. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please email [email protected], or if you have general questions relating to this process.  No agencies please. We are an equal opportunity employer.

Vetsource is an E-verify employer.

www.vetsource.com