Product Marketing Manager

Hinge is the dating app designed to be deleted

In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.

About the Role

As one of the first Product Marketing hires at Hinge, this is a unique opportunity to shape the foundation of our Product Marketing function while driving impactful go-to-market strategies. This role requires both high-level strategic thinking and a willingness to dive into the details to bring launches to life—whether it’s crafting positioning, writing a creative brief, or ensuring flawless execution. No task is too small, and no challenge is too big. If you're a seasoned Product Marketer who’s hungry to build, execute, and iterate in a fast-moving environment with an ambitious Product Vision, this is the role for you.

Responsibilities

• Drive Strategic Go-to-Market Execution: Develop and execute comprehensive go-to-market plans for new features, ensuring alignment with overall product and company objectives. 
• Craft Cohesive Consumer Narratives: Identify larger stories and connect multiple feature launches for a clear, compelling market position. 
• Lead End-to-End Launch Management: Oversee the end-to-end process of marketing feature launches. Clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs.
• Develop Insight-Driven Creative Briefs: Develop and deliver clear and thoughtful strategic and channel briefs that lead to effective and best in class messaging and creative that is consistent across marketing and product surfaces.
• Be a Key Partner to the Product Team: Share actionable insights and learnings to shape future product development and marketing strategies.
• Cross-Functional Team Player: Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences.
• Optimize Feature Success Beyond Launch: Partner with design, product, and marketing teams to test, measure, and refine strategies for key audiences beyond the initial launch.
• Build and Maintain a Messaging Hub for Marketing Partners: Build a knowledge base of messaging and creative assets for teams to leverage across marketing channels.

What We're Looking For:

• 4+ years of product marketing experience with a proven track record of successfully driving go-to-market launches. 
• Project Management: Experience and success in managing cross-functional teams to bring products and features to market.
• Demonstrated ability to create detailed and actionable Product Briefs
• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams
• A highly self-motivated action-oriented operator. No task is too small.
• Familiarity with both acquisition and engagement data; ability to take data and turn into insights to inform future plans

As a member of our team, you’ll enjoy:

401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.

Professional Growth: Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.

Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)

Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide $10,000 toward fertility preservation. You and your spouse/domestic partner are both eligible.

Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.

ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Vibras, Women/Nonbinary, Parents, and Remote—that hold regular meetings, host events, and provide dedicated support to the organization & its community.

At Hinge, our core values are…

Authenticity: We share, never hide, our words, actions and intentions.

Courage: We embrace lofty goals and tough challenges.

Empathy: We deeply consider the perspective of others.

Diversity inspires innovation

Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.

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