Job Description
The Opportunity
Reporting to the Director of Product Marketing, the Product Marketing Manager (PMM) plans and executes overall product marketing plans and go-to-markets strategy in collaboration with Growth Marketing, Corporate Communications, and Product Management. As PMM you will leverage market and competitive research, along with internal expertise to drive effective messaging, content and assets to support revenue teams.
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Strategic Product Marketing & Execution: Define the right mix of marketing tactics and programs to support your product area. Work closely with Growth and Product teams to execute your product marketing plan and act as the lead coordinator across relevant teams to execute all parts of the plan.
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Product Messaging & Content Creation: Own product-related marketing content from conceptualization, market and SME validation, creation, delivery, and measurement. (Resources include product collateral, sales presentations, talking points, demo/video scripts, battlecards, web copy, blogs, competitive analysis, and more).
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Product Launch Strategy & Execution: Work in tight alignment with Product Management to understand new features and the value to our customers. Lead the planning and execution of product launches to maximize market penetration and sales impact, complete with the right message and content relevant to each launch (minor or major).
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Sales Enablement Support: Be the Revenue and Sales Enablement team’s “go-to” person for product-specific questions (tapping into your Product Management counterpart for additional expertise when required). Leverage market feedback, positioning documents, product release notes, and competitive research to build, deploy, and measure regularly-scheduled sales enablement and product trainings to support the Revenue team.
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Market & Competitive Intelligence: Stay current on market-specific trends and strategies seen from competitors and customers to develop and update competitive battlecards on a quarterly basis. Monitor and analyze competitor trends, market trends, and sales performance to propose informed product, marketing, and sales recommendations.
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Market Outreach: Work across the Marketing, Product Management and Sales Enablement and Growth teams to drive demand and co-develop up-sell and cross-sell campaigns, identify target audiences, supporting content, and measure results.
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Customer References: Understand how our customers use our products, assist in the creation of customer case studies that articulate the challenges customers faced before working with Litera, and the ROI received after implementation to drive qualified leads and engage customers. Be ready and able to represent our products to customers when the opportunity arises.
About You
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5+ years of marketing with focus on the product marketing function
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2+ years B2B marketing experience
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Familiar with the buyer’s journey and how to deliver the right message at the right time
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Legal industry a plus, not required
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Skilled in value-based storytelling; Skilled in defining product messaging and driving value-based messaging throughout various stages of the funnel from building brand awareness, to enabling sellers to telling the customer story
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Experience with marketing copy, presentation development and delivery, emails, etc.
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Take a proactive approach to problem-solving and always take initiative
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Able to embrace a challenge, be comfortable under pressure and find ways to remove barriers or define work-arounds to get the job done
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Know when to push on what you believe in and when to pull back
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A collaborator that support the PMM team and teams across the organization
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Exceptional time management and ability to adapt nimbly to the evolving priorities of the business
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Strategic and empathetic; Be able to put yourself in the shoes of a customer or sales and see the world and business from their perspective
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Equally comfortable solving a problem analytically as you are with intuition and creativity, always keeping the business and revenue goals in mind
California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington residents is $85,000 to $125,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Top Skills
What We Do
At JOANN, we’re creating a happy place — for our customers, and for one another. We are growing our people as we grow our company, creating new opportunities to stretch and shine. Rooted in Cleveland since 1943, we are now more than 870+ stores strong. We work together, embracing challenges and rewarding success, as we create a happy, handmade world.
We’re crafters, yes – and we are also trend forecasters, store planners and caring helpers to all hearts, hands and minds. We’re a patchwork community of real people, stitched together by one common goal: inspire others who like to create with their hands, hearts and minds.
What is your happy place? Come create it here!
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