Product Marketing Manager

Hey! We’re The HOTH. 

Our name stands for 'Hittem’ Over the Head' – a nod to how we approach everything we do: with enthusiasm, innovation, and an unwavering commitment to delivering results that amaze our clients.

We’re one of the world’s top Digital Marketing companies, pushing boundaries and driving growth for our customers in SEO and beyond. Our mission is simple: help businesses thrive online and have a blast while doing it.

Thanks to our dedicated team, we’ve been recognized as one of INC Magazine’s Best Workplaces. If you’re looking to make an impact in the world of digital marketing and want to be part of an energetic and forward-thinking team, we’d love to hear from you!

About the Position:

We’re seeking a strategic and results-oriented Product Marketing Manager to join our growing marketing team! In this role, you’ll dive deep into market trends, shape how our products are positioned, and craft compelling go-to-market strategies that drive real impact. You’ll play a key role in defining and executing product marketing initiatives for The HOTH and our two sister brands, Authority Builders and LinkBuilder.io, ensuring each brand stands out in a competitive landscape.
This role is perfect for someone who thrives at the intersection of strategy, creativity, and data. You’ll collaborate closely with cross-functional teams to develop powerful messaging, optimize product positioning, and ensure our audience sees the value we bring. If you’re passionate about marketing, love turning insights into action, and get excited about making a measurable impact, we’d love to hear from you!

A Day in the Life:

• 30%: Conducting market research, competitive analysis, and gathering customer insights to inform product positioning.
• 30%: Developing and implementing go-to-market strategies and collaborating with cross-functional teams to execute product launches.
• 15%: Creating compelling messaging and sales enablement materials to support the sales and customer experience teams. 
• 20%: Analyzing product performance and marketing effectiveness to optimize campaigns and refine strategies.
• 5%: Staying up-to-date with industry trends, emerging technologies, and best practices in product marketing.

Key Responsibilities:

• Define and implement go-to-market strategies for our product portfolio.
• Conduct market assessments and gather customer insights to inform product development.
• Develop clear, compelling messaging and positioning that resonates with our target audience.
• Collaborate with sales and marketing teams to create impactful campaigns and sales enablement materials.
• Monitor key performance metrics and adjust strategies accordingly.

What We’re Looking For:

• An experienced Product Marketing pro with 3+ years of experience making products shine in a B2B environment. 
• A GTM strategist who can craft and execute killer go-to-market plans.
• A skilled communicator who can turn complex ideas into clear, compelling stories.
• Someone who is digital marketing savvy, with a solid understanding of online growth strategies and SEO. 
• A collaborative team player who thrives in a fast-paced, results-driven environment.
• A rockstar who is adaptable and proactive, always looking for ways to improve and innovate.
• A great fit for our team culture, which is fun, supportive, and growth-focused! 

Why It's Great Being a HOTHer: 

We’re one of the best types of companies to work for – We’re already successful and growing, but not so big that you can’t be heard. 

We began as a small, bootstrapped startup from Chicago and we have now grown to be one of the largest Search Engine Marketing providers in the world.

Thanks to our maniacal commitment to Hitting our customers Over The Head (aka. HOTHing) with awesome products and service, we’ve grown to well over 10,000+ high-value users all over the world.

Our mission is to help as many people in the world with Search Engine Marketing as possible, and have a blast while doing it.

We currently have a core team distributed throughout the US with a central office in St. Pete, FL.

Here are some reasons you want to work with us:

• We've been voted one of Tampa Bay's Best Places to Work for four years in a row and one of INC Magazine's Best Workplaces! 
• We are a driven, successful, fun company that is experiencing insane growth. Don’t believe us? Hear it directly from our team. 
• We have awesome products, a great reputation, and systems for everything.
• You’ll have a hybrid work environment to support your work/life balance. 
• We have a cool office environment in downtown St. Pete, FL. Check out our Office Tour Here! 
• Love dogs? Our office is dog-friendly! 
• Our branding is nuts. Our mascot is The HOTH monster and we have a 6’ tall HOTH costume.
• We’re awesome. 100% results-driven. No bullshitters.
• You will work with a small, fun team. 
• Our benefits and perks package is great. Check out the full list on our Careers Page!

Application:

Ready to join a team that’s redefining the digital marketing landscape? We’d love to hear from you! Fill out the application form and attach your resume. In your intro, tell us why you’re the right fit—and sneak the word “banana” into your response, just to show you’re paying attention.

The HOTH is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, sexual orientation, or any other protected characteristic.