Product Marketing Manager

OK, so let's start with a few words about Alokai.

Alokai is an award-winning and pioneering global technology startup setting a new standard in online shopping. Alokai is a Frontend as a Service solution that simplifies composable commerce. It connects all the technologies needed to build and deploy fast & scalable ecommerce frontends.Founded in 2021, Alokai (prev. Vue Storefront) is a best-in-class composable commerce solution and market-leading Frontend as a Service currently used by 3000+ live stores around the world. With a remote, global team of 100+ people and offices in San Francisco and Warsaw, Poland, customers include Movado, SPAR Inc., or Brompton Bikes. Supported by 130+ partners and a community of 10,000+ developers, Alokai and its leaders are recipients of several industry awards, including Europe’s top tech startup prize and recognition from Forbes magazine.

Alokai is a Frontend-as-a-Service that provides several tools to help customers build performant, scalable, and customizable eCommerce storefronts. From UI libraries and integrations, to deployment and monitoring, we help businesses to build the ideal headless commerce experience.

About your role

As a Product Marketing Manager at Alokai, you will play a pivotal role in advancing our market presence and positioning. You’ll develop impactful product marketing strategies that resonate with enterprise customers, lead go-to-market plans, and collaborate with cross-functional teams to successfully launch and grow our product offerings. In this role, analyst relations experience is a strong advantage, enabling Alokai to expand its influence as a thought leader in composable commerce.

What will be your mission?

• Develop and execute comprehensive product marketing strategies that drive demand and adoption for Alokai's Frontend as a Service solutions.
• Collaborate closely with product management on product launches, ensuring smooth market entry and user adoption.
• Craft compelling messaging and positioning that resonates with our target audience and differentiates us in the market.
• Lead go-to-market strategies for new products and features, working cross-functionally to ensure successful execution.
• Conduct thorough market research and competitive analysis to inform product positioning and marketing strategies.
• Work closely with Content and Demand Generation teams to produce high-impact marketing content, such as product briefs, presentations, case studies, blog posts, and technical documentation, to educate and engage our target audience.
• Gather and process customer feedback to drive product improvements and marketing initiatives.
• Collaborate with the sales team to develop effective sales enablement materials and drive account expansion through upsells and cross-sells.
• Manage relationships with industry analysts to enhance Alokai’s visibility and influence within the ecommerce and FEaaS markets.

What do we expect you to have?

• Minimum 3 years of experience in a product marketing role, preferably in the B2B SaaS or ecommerce technology space.
• Bachelor's degree in Marketing, Business, or equivalent experience.
• Strong background in product marketing tasks, with a proven track record of successful product launches and marketing campaigns.
• Ability to translate complex technical concepts into clear, compelling messages for various audiences.
• Strong analytical skills with experience in using data to drive marketing decisions and measure campaign effectiveness.
• Experience with marketing automation tools, product analytics, and collaboration platforms.
• Excellent communication skills and previous experience with customer-facing roles; English fluency, native proficiency is highly desirable. 
• Collaborative spirit and proven ability to work effectively across Product, Sales, Content, and Marketing teams.

Sharing our values: 

• Vibe - you say what does not fit. You give feedback, and you listen to critical feedback as well.
• Self-driven - everyone's opinion is essential, but ownership is more important. You understand that someone has to take responsibility for the decision and how it affects the whole product or company.
• Focus - you stay aligned with what and how we act as a company. You move your WIGs (Wildly Important Goals) further. You take responsibility for your work and overlook the health of that area,

What can you expect?

• Senior and experienced team
• Budget and tools for your skills Growth
• Fully Remote work with flexible working hours
• Values-driven culture, friendly and supportive work environment
• Flat organizational structure: it helps to focus on what’s essential - have no barriers in communication, no Corpo-language, no going things around, no need to do things differently than most smartly and efficiently.
• Benefits: flexible working hours, working from wherever you want.