Senior Product Marketing Manager, Singapore

Posted 4 Days Ago
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Singapore
Mid level
Fintech • Cryptocurrency
Robinhood's mission is to democratize finance for all.
The Role
The Product Marketing Manager will be responsible for building country-level marketing strategies, executing go-to-market campaigns, and driving customer growth in Singapore. The role involves collaboration with cross-functional teams, financial accountability, and developing distinctive product positioning narratives to enhance brand awareness and market penetration.
Summary Generated by Built In
Join a leading fintech company that’s democratizing finance for all.

Robinhood Markets was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood and its subsidiaries and affiliates are lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

With growth as the top priority...

The business is seeking curious, growth-minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply.

About the team + role

It’s an exciting time to be at Robinhood! This highly-visible role is an opportunity to help expand our brokerage business with our upcoming launch in Singapore and be part of our foundational leadership team in the country.

As a Singapore-based member of our global product marketing team, you’ll be responsible for growing Robinhood’s brand awareness and customer base in Singapore as we continue to launch new products. 

We are looking for a consumer product marketer who can build and launch growth marketing campaigns and own the go-to-market strategies for some of our most innovative products alongside cross-functional teams from product management, creative, research, legal and more!

We especially value those who have proven track records of demonstrating outsized market and business impact from launching growth marketing campaigns with limited resources.

The role is located in Singapore which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

  • Growth Marketing: Drive business performance goals and customer growth through an in–depth understanding of unit economics, growth acquisition marketing, and A/B testing + incrementality measurement; develop and implement robust, multi-channel digital acquisition marketing strategies and build campaigns at the intersection of brand and performance marketing
  • Performance Reporting: Work closely with our data science team on full-funnel reporting and analytics of digital success metrics; be accountable and able to report on marketing budgets & campaign performance during finance and leadership reviews 
  • Executive-Level Thought Partnership: Work day-to-day with local leadership to diagnose business health, share marketing performance and campaign learnings, and opine on cross-functional strategy and tactics
  • Messaging & Positioning: Be an expert in crafting differentiated and distinctive product & brand positioning narratives for GTM campaigns, informed by deep product knowledge, market / competitive context, consumer insights research, and marketing intuition 
  • Relationship Oriented: Create deep partnerships with US-based counterparts across performance, lifecycle, creative, social, research, communication and brand agencies to build and implement campaigns; ability to build collaborative relationships across functional teams. geographies, and seniority is critically important 
  • Builder Mentality: Be incredibly resourceful, customer-centric, and able to solve problems using both creative, first-principles thinking and analytical rigor; Robinhood thrives in being scrappy and doing more with less, all while setting the industry standard for quality of work
  • Stakeholder Management: Understand and be mindful of the multiple players in the FinTech ecosystem (including customers, policymakers, news media, government) 

What you bring

  • Background in consumer-facing product and/or growth marketing capacity in tech (preferably fintech) companies in the Singapore market
  • Ability to autonomously develop break-through marketing strategies
  • Capacity to break down complex concepts so that they’re simple, clear, and human
  • Strong relationship-building capabilities and ability to work cross-functionally
  • Data-driven approach to your work and decision-making
  • Qualitative analytical ability and familiarity with A/B testing
  • Thrives in a fast-paced environment with a bias towards action
  • Experience working in or curious about the brokerage industry


We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on September 19, 2024.

Please see the independent bias audit report covering our use of Covey here.

Click here to learn more about available Benefits, which vary by region and Robinhood entity.

We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.

Robinhood embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. Please review the specific Robinhood Privacy Policy applicable to the country where you are applying.

The Company
HQ: Menlo Park, CA
3,464 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Robinhood was founded on a simple idea—that our financial markets should be accessible to all. In an industry where barriers have prevailed for too long, this hasn’t always been easy. We’re leveling the playing field by making trading more intuitive, more affordable, and more inclusive to ensure that everyone, regardless of wealth or industry knowledge, feels empowered to participate in the financial system.

Full Disclosures: rbnhd.co/social_media_disclosures

Why Work With Us

Robinhood looks to hire employees who embody a high-growth mindset, set ambitious goals, make decisions independently, and who show up as accountable. The work moves fast, and resilience is key. Maintaining grit, perseverance, and self-motivation are critical to an employee's success at Robinhood, but so is staying humble and sharing credit.

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