Product Marketing Manager, Personal Loans

Posted 14 Days Ago
Be an Early Applicant
San Francisco, CA
Mid level
Fintech • Financial Services
The Role
The Product Marketing Manager will lead GTM strategies, optimize customer segmentation, conduct market research, and develop messaging to enhance product adoption and engagement for Personal Loans.
Summary Generated by Built In

Current Employees of LendingClub: Please apply via your internal Workday Account

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!

About the Role

LendingClub is looking for a Product Marketing Manager with a customer-first mindset to support the growth and engagement of our Personal Loans business. In this role, you will execute go-to-market (GTM) strategies, lead customer segmentation and funnel optimization efforts, and drive initiatives focused on product adoption, engagement, and retention.
Reporting to the Director of Product Marketing – Personal Loans, you will partner cross-functionally with Product, Analytics, Credit, Marketing Channels, Compliance, Legal and Creative teams. The ideal candidate has a successful track record in marketing products—ideally in the fintech space.

What You'll Do

  • Lead the multi-channel GTM strategies for Personal Loan initiatives, including feature launches, lifecycle campaigns, and cross-sell efforts by partnering with channel marketing, marketing operations and creative strategy teams.  

  • Support the development of customer-facing messaging, positioning, and value propositions tailored to high-impact segments 

  • Develop Marketing BRDs (Business Requirements Documents) to align stakeholders on creative needs, data tracking, and performance measurement 

  • Conduct market research and leverage customer data to ensure our products resonate with member needs and stand out from competitors 

  • Translate insights from research and existing analysis to initiatives that can increase product adoption, ongoing engagement, and reduce churn 

About You

  • 3+ years of experience as a B2C Product Marketer ideally in consumer banking or fintech  

  • Bachelor’s degree in a related field of study; or equivalent work experience 

  • Experience supporting GTM strategy, customer segmentation, and funnel optimization in a performance-driven environment 

  • Strong analytical mindset: critical thinker who recommends improvements and challenges the status quo  

  • Experience using tools such as Tableau, Heap or Amplitude to derive insights and inform decisions; experience with an iterative, test-and-learn approach 

  • Detail-oriented, organized, and motivated to deliver high-quality, measurable results 

  • Passion for improving people’s lives and helping them build a better financial future 

  • An energetic and helpful attitude—you love to jump in and add value wherever you can 

  • Strong communicator with excellent verbal, written, and visual communication skills across cross-functional teams; able to build strong relationships and lead through influence 

Work Location
San Francisco
 
We are currently working a hybrid schedule and our teams are in-office Tuesdays, Wednesdays, and Thursdays.
 
Time Zone Requirements 
Primarily PT
Travel Requirements 
If you need to travel for work, LendingClub will cover your travel related expenses.
 
Compensation
The target base salary range for this position is 136,000-155,000. The position is also eligible to receive a bonus (which is based on company performance, employee performance and eligible earnings), equityand benefits. Our salary ranges, other compensation and benefits offered are determined by role, experience level and location.
 
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
 
#LI-Hybrid
#LI-HB1


LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. 

 

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [email protected]

Top Skills

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The Company
HQ: San Francisco, CA
1,335 Employees
On-site Workplace
Year Founded: 2006

What We Do

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. It is the only digital marketplace bank, and the first public U.S. neobank. Members can gain access to a broad range of financial products and services through a technology-driven platform, designed to help them pay less when borrowing and earn more when saving. Since 2007, more than 3 million members have joined the Club to help reach their financial goals.

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