Product Marketing Manager — Ora & Tops

At PracticeTek, we believe healthcare should be simple for providers, accessible for patients, and streamlined for everyone involved. PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: to deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.

PracticeTek is a collection of innovative software companies working together to make healthcare easier and more accessible for everyone. Our robust software solutions empower practitioners, enhance patient experiences, and drive growth for healthcare practices across chiropractic, dental, orthodontics, optometry, and multi-discipline therapy specialties.

We’ve built PracticeTek to make healthcare simple. Our vision is for high-quality care to be delivered seamlessly, without the burden of traditional systems. PracticeTek invests in middle-market, retail-healthcare SaaS companies, supporting founders who are changing healthcare for the better.

The Marketing Department:

The Marketing Department serves as a primary growth engine for all PracticeTek’s business verticals. We fuel customer acquisition, conversion, and retention by increasing brand awareness and promoting PracticeTek’s products and services. As the face and voice of PracticeTek and its brands, we combine the nimbleness of a startup with the resources of an established organization. If you’re looking for a role in a dynamic, high-performing team that drives results, the Marketing Department is the right place for you.

The Career Opportunity:

The Product Marketing Manager for Ora and Tops plays a pivotal role in driving the strategy and execution of marketing initiatives for these two leading healthcare software solutions.

• Ora is a revolutionary dental practice management software (PMS) that consolidates a full suite of tools—cloud-based PMS, patient engagement, imaging, AI, insurance verification, and more—into one integrated platform. Ora is designed to support private practices, multi-specialties, and dental support organizations (DSOs).
• Tops is a robust orthodontic practice management solution that optimizes practice operations. With cutting-edge cloud-based technology, Tops empowers orthodontic teams to efficiently manage scheduling, patient records, financials, and imaging, delivering a seamless experience for both practitioners and patients.

In this role, you’ll develop and implement comprehensive marketing strategies for both Ora and Tops to generate high-quality opportunities for sales, support customer retention, and drive product expansion. You’ll balance the unique needs of each brand while creating a cohesive narrative that highlights their value to their respective audiences.

The ideal candidate is innovative, organized, and results-focused, with a proven ability to create and execute initiatives that support key performance indicators (KPIs). This role works collaboratively with the Senior Marketing Manager of Dental Care, alongside peer Product Marketing Managers and channel strategists within PracticeTek’s Marketing Operations Center.

This is a remote position, working with colleagues across Eastern and Pacific time zones.

Areas of Accountability:

• Lead Generation: Drive diversified lead generation strategies to exceed monthly targets for both Ora and Tops. Primary KPIs include MQL, SQL, MRR, and CAC.
• Brand Positioning: Develop a deep understanding of the unique buyer needs for Ora and Tops, crafting messaging that resonates with key personas.
• Marketing Initiatives: Lead the strategy and execution of marketing efforts for Ora and Tops, including brand partnerships, events, trade shows, and digital experiences.
• Planning: Deliver quarterly and annual marketing plans in collaboration with Marketing, Sales, and Product stakeholders for each brand.
• Execution: Implement marketing plans alongside channel specialists (graphic design, SEO, paid media, social media, etc.).
• Sales Enablement: Lead sales enablement efforts with branded materials, campaigns, touchpoints, and marketing automation workflows tailored for each brand.
• Content Development: Work with the Content team to create thought-leadership materials for Ora and Tops, including webinars, podcasts, and eBooks.
• Collaboration: Contribute to cross-functional initiatives, including cross-sell opportunities within PracticeTek’s portfolio.
• Customer Expansion: Create campaigns to support product adoption and wallet share, working closely with customer success and sales teams.
• Reputation Management: Monitor and manage the online reputation and presence for both Ora and Tops.
• Event Attendance: Occasionally attend trade shows or industry events representing both brands.

Competencies for Success:

• 6+ years of experience in B2B product marketing, preferably SaaS/software; experience in the dental, orthodontic, or healthcare industry is a plus.
• Expertise in customer journey mapping, persona development, and marketing automation platforms.
• Proficiency in tools such as HubSpot, Salesforce, and Asana.
• Results-driven and data-guided, with a focus on achieving KPIs.
• Strong generalist skillset with depth in areas like campaign management or content strategy.
• Proven ability to build and maintain relationships with stakeholders, internally and externally; agency or client services experience is a plus.
• Exceptional written and verbal communication skills with the ability to create compelling messaging and secure stakeholder buy-in.
• Highly organized and detail-oriented, with strong project management skills.
• Adaptable to dynamic, fast-paced environments; comfortable working on diverse projects.

Compensation and Inclusivity:

At Ora and Tops (part of the PracticeTek family of companies), we carefully consider a range of factors to determine offers of employment, including market conditions, experience, and skills. We anticipate compensation for this role to range between $60,150 and $124,850.

PracticeTek is an Equal Opportunity Employer committed to fostering an inclusive environment. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, disability, veteran status, or other protected characteristics.