Location:
Remote, with a requirement to reside within 30 miles of one of the following locations: Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.
WEX is on a mission to simplify the business of running a business—through workflow optimization and financial intelligence. In North America Mobility, we help drivers and fleets stay on the move, and our newest product, 10-4 by WEX, is a mobile app designed to streamline on-the-road decision-making—from finding fuel and parking to saving time and money at every stop.
About The Role
We’re looking for a Product Marketing Manager to lead go-to-market strategy for the 10-4 app. This is a key role for a marketer who knows how to grow adoption of mobile apps, translate customer insights into messaging, and build the programs that drive usage and loyalty.
What You’ll Do
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Own positioning, messaging, and value prop development for the 10-4 app—making sure drivers instantly “get it.”
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Apply AI and behavioral insights to improve onboarding, in-app engagement, and lifecycle marketing.
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Partner with product, growth, and design to shape the customer journey across acquisition, onboarding, and retention.
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Develop campaigns and content that resonate with both fleet managers and drivers.
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Analyze app usage, user behavior, and competitive dynamics to shape marketing and product decisions.
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Create sales and partner enablement materials to support distribution through fleet and channel partners.
What You Bring
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Experience or strong interest in using AI to drive adoption and personalization in mobile app experiences.
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4–6 years of experience in product marketing, ideally in mobile apps, B2C, or consumer-focused fintech.
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Proven success driving adoption, engagement, and loyalty for a digital product.
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Experience with lifecycle marketing, user research, and in-app messaging.
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Comfortable partnering with design, product, and analytics teams to improve the user experience.
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Clear communicator who can distill complex value into simple, compelling copy.
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $94,000.00 - $125,000.00
Top Skills
What We Do
We simplify complex payment systems for fleets, corporate payments, and healthcare—unlocking insights, opportunities, and efficiencies to give you greater control of your business.
Powered by the belief that complex payment systems can be made simple, WEX (NYSE: WEX) is a leading financial technology service provider across a wide spectrum of sectors, including fleet, travel and healthcare. WEX operates in more than 10 countries and in more than 20 currencies through approximately 4,900 associates around the world. WEX fleet cards offer approximately 14 million vehicles exceptional payment security and control; our travel and corporate solutions business processes over $35 billion of purchase volume annually; and the WEX Health financial technology platform helps 343,000 employers and more than 28 million consumers better manage healthcare expenses.
