Product Marketing Manager, Growth

About Fello

Fello is a platform where anyone going through life challenges can get personalized advice from someone who has overcome similar challenges. Those seeking help can choose from a selection of peers who have “been there,” wherever and whenever the need arises. And for those who have experience to share, Fello offers the opportunity to be compensated for sharing hard-won lived experiences and guidance, helping to make a meaningful impact on others’ lives.

Overview of Role

Fello is looking for a Product Marketing Manager, Growth to report to the CMO and work closely with internal and external teams to drive demand for Fello across a wide range of tactics and marketing channels.  In this role, you will play a pivotal role in scaling our business by taking a data-backed approach to developing and executing company-level growth strategy. 

As a member of the founding team, this role provides the opportunity to partner with and learn from a powerhouse team of executives with a proven track record of success across a wide range of spaces. We’re looking for a fearless product marketer who blends creativity, growth intuition, and quant chops to deliver growth from places expected (performance channels, product & funnel/app store optimization, referral, lifecycle, CRO) and less expected (the “I wish I’d thought of that” big ideas). Early stage start-up experience is a major plus, but we’re also open to candidates who are super passionate about what we’re doing at Fello, and willing to roll up their sleeves/get scrappy.

Key Responsibilities:

• Lead growth & product marketing workstreams, supporting company-level growth goals by aggressively prioritizing the highest impact projects and constantly improving the velocity and impact of execution.
• Develop and execute data-driven product-led growth strategies that convert prospects to paid customers, focusing on activation and engagement.
• Envision and own what growth means for Fello based on consumer insights, data, and testing.
• Collaborate with product, engineering, and data teams to identify growth opportunities, run A/B tests, and implement scalable tactics that reduce friction in the user experience while increasing product adoption
• Own the development of all product positioning, value props and messaging.  
• Drive trust and adoption of Fello’s products through educational content as well as testimonials & reviews. 
• Continuously optimize all conversion funnels including web, landing pages, ASO and new user onboarding.
• Lead the design and implementation of lifecycle communications, from early engagement/conversion to onboarding to ongoing engagement & retention.
• Work with the data team to build dashboards and track KPIs related to user acquisition, retention, and overall growth.

Qualifications:

• 7+ years of relevant experience in product and/or growth marketing, with a proven track record of supporting scaling businesses. 
• Well-rounded experience in scaling new user acquisition and conversion in a startup or fast-growing company - with a superpower in at least one area (i.e. user acquisition or product-led growth) and a drive to master the rest. 
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Experience with A/B testing, CRO, and using analytics tools (Looker, Google Analytics, PostHog, Mixpanel, etc.).
• Strong communication skills. In particular proven effectiveness at collaborating with executive stakeholders, distilling complex problems into recommendations. 
• Ability to thrive in a fast-paced, dynamic startup environment. 0 to 1 experience is a plus.