Product Marketing Manager, Card

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
Cash App is seeking a Product Marketing Manager - Card to drive adoption and engagement of our Cash App Card. This role will shape the habituation strategy for one of our most high-visibility products-leveraging rewards, pricing, partnerships, and storytelling to unlock deeper loyalty and usage across our customer base. You'll be joining a strong team of Card PMMs to partner in deepening existing user engagement while also expanding to new audiences.
You'll partner closely with Product, Data Science, Creative, and Brand teams to define positioning, build campaigns, and shape how millions of customers interact with their money every day. This role is perfect for someone who thrives in fast-paced environments, has deep experience in financial services or consumer rewards, and brings both creative and analytical thinking to the table.
You Will

• Strategy & Positioning
  • Lead go-to-market strategy for Cash App Card habituation, from launch planning to long-term engagement campaigns
  • Develop promotional pricing strategies and benefits in partnership with product to drive enthusiastic growth with existing users and pave the way for growth into other segments
  • Craft compelling product positioning and messaging, informed by research, insights, and competitive landscape
  • Partner with other Card marketing partners (PMM and others) to create a cohesive story across all card benefits
  • Use customer insights and experimentation to inform roadmap priorities and feature enhancements
• Go-To-Market
  • Develop and execute multi-channel marketing campaigns (owned, paid, in-app, partnerships) with a focus on evergreen initiatives driving deeper card usage with existing users
  • Create compelling recaps and performance insights to inform future marketing efforts
  • Identify and activate key audience cohorts to increase Card usage and engagement
• Cross Functional Leadership
  • Present marketing strategies to senior leadership, earning buy-in across the business
  • Partner with PR, brand, creative, and growth teams to drive awareness and buzz for key moments
• Insights & Measurement
  • Define campaign KPIs and measurement frameworks for Card initiatives to track effectiveness and incremental growth
  • Partner with Data Science and Finance to measure campaign effectiveness and incremental growth
  • Use customer insights and experimentation to inform roadmap priorities
  • Track and optimize Card usage and engagement metrics across user cohorts
  • Create data-driven recaps and performance insights to inform future marketing efforts

You Have

• 8-10+ years in consumer product marketing, with proven track record of shaping product strategy
• Deep expertise in card products, including: Rewards program design and optimization, spending bonuses and incentives, and the competitive debit and credit card landscape.
• Experience building scalable frameworks for card marketing programs
• Strong POV on card product strategy and growth opportunities
• Demonstrated ability to synthesize customer insights into actionable strategies
• Experience using both qualitative and quantitative data to optimize card programs
• Track record of identifying market opportunities and competitive advantages in the card space
• History of driving measurable business outcomes through card marketing initiatives
• Strong executive presence with experience presenting to senior leadership

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$180,000 - $270,000 USD
Zone B:
$167,400 - $251,200 USD
Zone C:
$158,400 - $237,600 USD
Zone D:
$149,400 - $224,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.