Product Marketing Manager (Axie Infinity)

Sky Mavis, the pioneer behind the blockchain game Axie Infinity, is revolutionizing the virtual gaming world with innovative technology and infrastructure. We are committed to fostering a dynamic and inclusive work culture where individuals can bring their authentic selves to the table. As a team of entrepreneurial disruptors and gamers, we are driven by a shared passion for making a meaningful impact and embracing the challenges and critiques that come with being at the forefront of technological advancement.

About the Role

As our Product Marketing Manager, you will be at the forefront of shaping how our Web3 products and services, NFT marketplace, wallet, and bridging solutions are perceived and adopted by millions of users worldwide. You’ll lead the development of go-to-market strategies, craft compelling narratives around our offerings, and ensure that our upcoming February product launch is nothing short of spectacular. The ideal candidate is a self-starter adept at juggling multiple priorities, working under pressure, and rallying cross-functional teams toward successful outcomes.

Duties & Responsibilities

1. Go-to-Market Strategy

• Develop and execute go-to-market plans for new features and product launches within the Axie ecosystem (App.axie, Axie Core, games).
• Analyze competitive landscapes and market trends to uniquely position our offerings in the Web3 space.

2. Product Positioning & Messaging

• Create compelling, audience-specific product positioning and messaging that resonates with creators, traders, and gaming enthusiasts.
• Collaborate with product and design teams to craft impactful narratives that highlight the value of our Web3 solutions.

3. Marketing Campaigns & Content

• Plan, execute, and measure integrated marketing campaigns (email, social, paid ads, partnerships) to drive product awareness and user adoption.
• Oversee the creation of high-impact marketing content (whitepapers, webinars, blog posts, videos) tailored to various segments of the Sky Mavis community.

4. User Research & Insights

• Conduct user interviews, competitive analyses, and market research to understand user needs, motivations, and pain points.
• Partner with product management to turn insights into actionable product roadmaps and enhancements.

5. Cross-Functional Collaboration

• Work closely with Product, Engineering, Sales, and Customer Support to ensure a unified product experience and messaging.
• Team up with Business Development to identify and pursue strategic partnerships that expand product reach and revenue potential.

6. Performance Analytics & Optimization

• Define and track key product marketing metrics (MAUs, user retention, campaign ROI, etc.).
• Leverage data-driven insights to continuously refine and optimize marketing strategies and messaging.

• 5+ years of experience in product marketing, preferably in Web3, blockchain, gaming, or fintech.
• Proven record of managing successful product launches under tight deadlines and high visibility.
• Self-starter with strong organizational skills and the ability to work under pressure in a fast-paced environment.
• Exceptional cross-functional collaboration skills—comfortable working across time zones and with teams from diverse backgrounds.
• Strong storytelling and communication abilities, translating complex Web3 concepts into clear and compelling messaging.
• In-depth knowledge of NFTs, DeFi, wallets, bridging solutions, and the broader Web3 ecosystem.
• Proficiency in data analysis, marketing automation tools, CRM platforms, and performance tracking.
• Excellent project management skills with attention to detail and a bias for action.

• A front-row seat to one of the most exciting blockchain projects that make positive impacts in changing many people’s lives globally.
• A fast-paced, young, active, and fun working environment where everything revolves around games and cute species.
• Give you freedom & ownership of your work.
• You’ll acquire new skills as we usher in a new era of ownership.
• Embrace your nature as a gamer. (Why else would you want to join us?)
• Help you to give your family the security that they deserve.