Product Marketing Lead

Solar power is the largest source of new energy in the world. Raptor Maps is a fast-growing, venture-backed, MIT-born climate tech startup that is building software to enable the solar energy industry to scale. We have the leading platform for remotely managed solar operations, and our mission is to make solar asset management and O&M dramatically simpler through better data, automation, and the integration of robotics. We serve tens of thousands of solar sites around the world with a dedicated and passionate team committed to having impact through work and advancing the renewable energy economy.

Our mission is groundbreaking, and we need great people to make it happen. Join us in building the digital backbone of a stronger, more scalable solar industry! ☀️

We're Hiring: Product Marketing Lead

You are a creative, technical, and analytical marketer who thrives in dynamic, fast-paced environments. With a track record of driving results, you combine strong business instincts with a data-driven approach to experimentation. You excel at owning projects from start to finish, collaborating cross-functionally, and crafting strategies that resonate with technical and strategic audiences. You’re eager to dive deep into the solar industry, understand our customers’ challenges, and position Raptor Maps as an industry leader. You care about the planet, the energy transition, and a cleaner future. Autonomy, curiosity, and a hunger for problem-solving are in your DNA.

What Will You Do

• Develop & Deploy Product Marketing Strategy:
• Gain a deep understanding of our customer base, pain points, and objectives.
• Define and articulate compelling messaging and positioning that accurately captures our product differentiation and clearly communicates how we are building the autonomous future of solar.
• Craft provocative narratives on how solar assets should be built, operated, and maintained, challenging entrenched perceptions and opinions.
• Identify important customer signals and understand the competitive landscape to determine opportunities and gaps.
• Disrupt and Strengthen Market Perception:
• Develop and execute a content roadmap that establishes Raptor Maps as a thought leader and showcases our innovative solutions.
• Create compelling content, such as research articles, customer stories, and videos.
• Drive Demand Generation:
• Collaborate with Marketing and Go-to-Market (GTM) teams to launch campaigns.
• Provide high-quality materials and messaging to support demand generation efforts.
• Develop field enablement assets to drive consistency, remove friction, and help the GTM team scale and close deals.
• Bridge Product and GTM Teams:
• Own the relationship between Product, R&D, and GTM.
• Manage product launches from end to end. Monitor and report on the success of product launches, adjusting strategies as needed.
• Empower GTM teams with actionable insights on customer use cases.

What You Will Bring

• At least 3 years of marketing experience at B2B SaaS startups, including product marketing, enterprise marketing, growth marketing or Go-To-Market strategy, or at least 3 years of business development or technical marketing experience at renewable energy companies.
• Experience working with enterprise-level, renewable energy, and/or industrials customers is a plus.
• Proven ability to own and execute marketing strategies.
• Experience with technical customer profiles.
• Data-driven mindset with hands-on experience in measuring success through defined metrics.
• Excellent cross-functional collaboration and ability to distill complex concepts into actionable insights and easy-to-understand stories across different mediums that make people sit up and pay attention.
• Customer-obsessed and driven by empathy; you want to crack what drives customers and ensure we deliver on their needs from both a product and content perspective.
• Creative thinker with a scientific approach to problem-solving.
• Self-motivated and comfortable owning projects independently in a fast-paced environment.
• Must be primarily located in the contiguous US
• Must be authorized to work in the US

All Raptor Maps Team Members Have 🚀

✔️ Complete ownership and accountability over their role and success in the team.

✔️ Transparency into the operations of the rest of the company and are expected to be transparent and communicate honestly and effectively.

✔️ A sense of urgency. We are tackling a global problem, working in a fast-paced industry, and building a once in a lifetime company at Raptor Maps.

Benefits 🎉

- Remote-first working model (free to work anywhere in lower 48 states unless otherwise noted for role)

- Competitive compensation including equity package

- Paid travel for in-person off sites and team get togethers (quarterly)

- Medical, dental, vision, life, and short-term disability insurance

- Unlimited paid time off (that we encourage you to use!)

- 401(k) with multiple low-fee options

- Desk budget

- Monthly Lunch & Learns plus plenty of DoorDash credit

- Amazing team members that tend to love memes, pets, solar, and being active

Our Values 🧡

Be Ready to Ride. Raptors are fiercely collaborative and driven by a shared vision: audacious impact. We go the extra mile. We don't shy away from hard work; we embrace it. Be ready for any opportunity that comes your way, and seize it! We do the needful for each other and our customers, no matter what.

Show, Don't Tell. Raptors utilize data as our bedrock and build from first principles. We challenge the status quo by continuing to test, learn, and iterate. Because of this we default to action over agonizing. We love new ideas and encourage every Raptor to showcase their data-backed hypothesis.

Build Something Customers Need. We relentlessly build what matters most — game-changing products that deliver high-impact value to our customers. We’re built for action. We take customer needs (which implies they can’t live without) and translate them into solutions that accelerate their success. When our customers scale, Raptor Maps scales.

Be Resourceful. Raptors actively break down barriers, unlock creative problem solving, and thrive in the fast lane. While we plan for the long-term, Raptor Maps works on the hours and days timescale. Utilizing an “explore every option” mindset to solve problems is part of our DNA and maintains our startup edge in a rapidly changing world. We choose to be efficient and resourceful which enables out of the box thinking.

Be Direct, Be Kind. Raptors value the single source of truth both in our product and our day-to-day work. We default to giving explanations for changes and to sharing knowledge in public forums. Choosing to speak up while being mindful of people with a different background than you, is valued and appreciated. Do what is right for the customers and for each other. Mistakes happen, we are all learning together.

Appreciate the Planet. Raptors embrace our role as pioneers in the solar revolution. Our passion extends beyond modules and megawatts. We are working to protect the world for now and for future generations. We crave sunshine, and prioritize being active adventurers of the planet because we know there is no Planet B.

There’s no such thing as a ‘perfect’ candidate. However you identify, and whatever your background, we encourage you to apply if you’re excited about this role and the future of solar.

Check out our Series C!