Product Marketing Coordinator

Posted 7 Days Ago
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Manchester, Greater Manchester, England
Junior
Fintech • Payments • Financial Services
The Role
The Product Marketing Coordinator creates and manages marketing campaigns for game launches, collaborates with teams, and communicates strategies effectively.
Summary Generated by Built In

We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the “Best Damn Space Sim Ever”. We want to build the best we can deliver and we believe wholeheartedly in the value of exceptional diverse talent.

The Brand Marketing team, a key group within the overall Marketing team at CIG, is responsible for building foundational plans for projects and promotions with emphasis on their associated marketing strategy, also, for working across the company and beyond, to execute globally through the mix of functional disciplines so that goals and strategies are met. 
 

We are looking for a passionate, detail-oriented and talented product marketer with excellent written and spoken communication skills. The right candidate will have knowledge of product marketing campaigns for live service titles as well as strong knowledge of gaming and game industry trends. 
 

Founded in 2012, Cloud Imperium Games creates cutting-edge videogames that defy expectations. We’re currently developing Star Citizen, a record-breaking multiplayer online space sim, and Squadron 42, a cinematic single-player adventure set in the same universe. Join us as we break boundaries and make videogame history.
 

We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the “Best Damn Space Sim Ever”.
 

For more information about life at Cloud Imperium Games, check this out - https://youtu.be/cXjp7SRBpIA

 

What does a Product Marketing Coordinator at CIG do?  

  • Reporting to the Senior Brand Manager, the Product Marketing Coordinator will be responsible for creating and managing data-driven marketing campaigns centred around new product launches and sales activations. 
  • Establish campaign goals and KPIs, work with marketing stakeholders to execute tactics, and report back performance to leadership groups. 
  • Work with the wider marketing team supporting marketing activations and campaigns where needed and be able reprioritize projects to suit business goals. 
  • Partner with cross-functional teams and game development teams to solidify plans and flawlessly execute.  
  • Clarify and manage data/communication flow from development teams to marketing teams. 
  • Work with and manage third party vendors and external stakeholders. 
  • Work with Creative Director to deliver best in class creative executions. Creative executions you’ll be involved in managing may include, but aren’t limited to: Web, Trailers, Social Media, Promotions, and Events.  
  • Be a knowledge expert on our games and Star Citizen universe. Use this knowledge to identify positionings and value propositions with various target audiences. Manage how we reach those audiences and communicate this positioning creatively to them.  

  

What do we expect from our Product Marketing Coordinator?  

  • Ability to craft marketing campaigns to introduce new sales products that resonate with our player base  
  • Able to translate core game concepts into clear consumer propositions tailored to our target audiences. 
  • Excellent written and verbal communication skills 
  • Detail-oriented and driven to organize and re-prioritize tasks and decisions under regularly shifting requirements and deadlines.  
  • Able to work with other teams and disciplines to complement and support each other's plans and objectives.  
  • Extensive knowledge of video games and their respective communities.  
  • Proactively identify opportunities to enhance marketing and communication strategies to the next level.  

Diversity Statement 

CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it’s our differences that make it special. 

Fraud Statement 

We are aware of people receiving job offers that fraudulently allege to be from CIG. These types of fraud can be carried out through false websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal info like bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. 

If you suspect fraud, please report it to your local authorities, as well as reaching out to us at info@cloudimperiumgames.com with any information you may have. 

 

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Top Skills

Creative Executions
Data Analysis
Marketing Campaigns
Performance Metrics
Social Media
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The Company
Houston, Texas
3,502 Employees
On-site Workplace
Year Founded: 1951

What We Do

Marcum LLP is a national accounting and advisory services firm dedicated to helping entrepreneurial, middle-market companies and high net worth individuals achieve their goals.

Since 1951, clients have chosen Marcum for our insightful guidance in helping them forge pathways to success, whatever challenges they’re facing.

Marcum offers a complete spectrum of tax, assurance and advisory services. Marcum’s industry-focused practices offer deep insight and specialized services to privately held and publicly registered companies, and nonprofit and social sector organizations. The Firm also provides a full complement of technology, wealth management, and executive search and staffing services.

Headquartered in New York City, Marcum has offices in major business markets across the U.S. and select international locations. #AskMarcum

CLIENT-DRIVEN
Understanding our clients’ businesses, helping them identify their needs and meet their challenges, and uncovering opportunities that propel them towards success is Marcum’s mission. Our own success is based on our commitment to building meaningful, trusted relationships with our clients, creating positive service experiences, and delivering unexpected value wherever and whenever we can, while maintaining our professional independence and objectivity.

Marcum is committed to providing the most thorough, insightful, and expeditious service, according to the highest ethical standards.

COMMITMENT TO EXCELLENCE
From the way we service clients to the training and development of our professionals, Marcum is committed to excellence in every aspect of our operation.

Our focus on client success compels us to look beyond the numbers to see the opportunities, challenges, and solutions in every engagement. Innovation, proactivity, teamwork, and open communication are the hallmarks of our approach.

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