Product Marketing Analyst

Our Vision: Machines Will Be Our Future Workforce

At MachineFi Lab, we're not just envisioning the future; we're actively building it—today. We power the new reward economy by fostering a fairer, safer, and more rewarding Internet of Things (IoT). Central to our mission is the concept of Decentralized Physical Infrastructure Networks (DePIN), a paradigm shift leveraging blockchain technology for capital formation and human coordination on a global scale. By enabling contributions to real-world infrastructure — spanning wireless, mobility, compute, energy, storage, and beyond — we empower individuals to invest in and shape the foundation of our future society. Leveraging our cutting-edge blockchain infrastructure, a robust suite of DePIN Modules, and expertise in crafting blockchain-integrated devices, MachineFi stands at the forefront of the DePIN revolution.

Are you a maverick? A digital renegade? Are you someone who challenges the status quo, believing, against all odds, that you can change the world? If so, MachineFi is for you. Join us, and be part of the movement shaping the infrastructure of tomorrow.

As a part of the product team the product marketing analyst will be responsible for helping to drive KPIs (key performance indicators) of each product within our suite of products such as daily active users, new app downloads, etc. This will include working with the product team to strategize on how to achieve certain product goals and aspirations including product branding and messaging. Specifically this role will entail managing and creating content for our product social media accounts and posts including product related blog posts, twitter posts, youtube videos. Additionally, they will be responsible for reporting to the product team on success metrics of outbound product marketing communications and work with product management to optimize marketing outreach. They will also be responsible for creating product website content and executing on the SEO strategy developed with product management. 

WHAT YOU’LL ACHIEVE:

• Product KPI monitoring and reporting
• Product Branding and messaging
• Product Social Media content Strategist and creator
• Reviewing success metrics of marketing communications such as social media posts and focused on optimizing outreach of those posts
• SEO for our suite of products
• Gather customer / community feedback to help inform product marketing communications

WHAT YOU’LL NEED TO BE SUCCESSFUL:

• 2 years of marketing experience (product or general marketing)
• 1 year of social media marketing communications
• Strong interest in the crypto space
• Ability to sympathize with product users
• Ability to communicate product changes to customers in an understandable and effective way through website content, social media posts, blog posts, and youtube content
• Ability to write product marketing material with the product brand strategy/voice in an eloquent and articulate manner
• Ability to review, monitor, and report on success metrics of outbound communication
• Ability to work with product team to optimize outreach of outbound communication based on success metrics
• Ability to work with product team to execute on SEO for suite of products
• Ability to monitor and report on product KPIs

About MachineFi and Our Culture:

MachineFi Lab, IoTeX’s core developer, is a leading tech provider for Decentralized Physical Infrastructure Networks (DePIN), a Web3 category predicted to become a multi-trillion-dollar economy powered by billions of smart devices and trillions of sensors. Its team of over 60 research scientists and engineers released W3bstream, the world's first decentralized off-chain compute framework for smart devices and real-world data. It aims to provide advanced middleware and tools for Web2 businesses connecting to Web3 token incentives with real-world activity confirmed by user-owned smart devices, unlocking new business opportunities through its Proof-of-Anything technology, which can be used with several data sets, such as in location, activity, and humanity.

MachineFi Lab’s easy-to-use tools for the creation of X-and-earn scenarios, such as play-and-earn, walk-and-earn, or sleep-and-earn—community-owned machine networks, such as smart cities, public utilities, and other physical infrastructure. Backed by nearly 20 prominent VCs, including Samsung Next, Jump Crypto, Draper Dragon, Xoogler Ventures, IOSG, Wemade, and Escape Velocity, MachineFi Lab is building advanced technology to bring the metaverse into the real world, and vice versa.