At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.
Come join us in delivering better outcomes for our clients around the world!
The Product Marketer - EMEA will help position Franklin Templeton’s
capabilities and products relevant for the EMEA market, research competitive trends in marketing those strategies, and drive marketing and promotional initiatives related to those strategies. This individual will ensure there is a clear and compelling marketing message including investment process, portfolio positioning and rationale for each strategy, especially as it relates to solving for the investment challenges of EMEA retail and institutional clients.
This individual will work closely with the Senior Investment Marketing Manager and other EMEA Marketing colleagues and act as a liaison on marketing specific matters, collaborating with Franklin Templeton’s Specialized Investment Managers’ marketing organizations and Global Advisory Services (“GAS”) Central Marketing Operations area to deliver content and address other potential issues.
Key to success in this role will be the ability to think outside of the box about marketing more complex strategies, as well as the ability to act nimbly and re-focus quickly as business needs evolve.
The Product Marketer - EMEA will act as the central marketing authority for
those relevant strategies and therefore must have a strong understanding of the markets relating to their respective strategies. They must be perceived as a credible source of investment related and product-specific information pertaining to their covered strategies and must have a thorough understanding of all content available and or necessary to be developed in support of assisting EMEA distribution in selling and in promoting the respective strategies, such as
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Develop messaging that positions Franklin Templeton’s capabilities for solving the needs of EMEA retail and institutional clients, such as capability presentations
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Collaborate with Central Marketing Operations to lead development of new product materials, including EMEA pitchbooks, factsheets and web content for all relevant products. This includes collateral for fund launches
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Develop and manage product collateral in collaboration with Specialized Investment Managers and EMEA distribution supporting all relevant products sold across EMEA
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Collaborates with EMEA Marketing to frame client campaigns content, and serves as the subject matter expert with Integrated Marketing on execution
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Ensure content for relevant strategies is consistent with core product messaging
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Obtain intimate knowledge of the investment philosophy and process of each strategy supported – including detailed understanding of current investment themes within the portfolio, knowledge of portfolio holdings, risk attributes of the strategy, past and current positioning of the portfolio, near-term outlook for the strategy and performance attribution in order to develop clear, consistent and pertinent collateral supporting solutions for challenges of our EMEA clients
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Collaborate with other EMEA Marketing team members and plays a key role in creating and reviewing relevant product collateral and reviewing landing pages, social media and emails concerning strategies
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Liaise with Central Marketing Operations and other data teams to ensure data and product collateral regarding a given product are accurate and appropriate.
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Proofread and conduct quality assurance of product materials.
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Execute other projects and special marketing assignments, as necessary.
What ideal qualifications, skills & experience would help someone to be successful?
Technical Skills
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Demonstrated success in the development of multi-faceted, comprehensive product strategy or marketing campaigns in asset management
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Bachelor’s degree or equivalent experience, CFA and/or MBA desirable
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7+ years in asset management, preferably in product specialist or product marketing roles
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In-depth knowledge of key asset classes such as equities and fixed income desired
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An understanding of economic and financial concepts and capital markets is essential
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Experienced in financial services and products, capital markets and economic trends
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Excellent understanding of marketing production process (including Compliance) and knowledge of digital marketing
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Strong understanding of the main distribution channels and clients, strong experience within the wealth management and institutional channel preferred
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Excellent writing, grammar and communication skills
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English native, additional language skills in French or German would be beneficial
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Strong project management skills
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Proficient in the use of Outlook, PowerPoint, Word and Excel
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Advantageous – MS Dynamics, Workday, Marketo (other marketing apps / on-line tools)
Personal skills
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Excellent communication skills
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Ability to manage cross-functional projects
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Thrives in a fast-paced environment, juggles multiple priorities
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Holds oneself accountable; goes the extra mile to get the job done
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Strong attention to detail and demonstrated ability to meet deadlines
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Team player. Ability to work under pressure delivering to very tight deadlines
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Ability to liaise across the Company, at all levels and be capable of managing external relationships.
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Able to raise internal profile of the marketing team.
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Takes ownership for success, is driven to proactively build new or expand existing business.
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Creative thinker able to turn concepts into compelling messaging for various audiences
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Likes to solve problems/multi-dimensional thinker
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Willing to constructively challenge status quo
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Readily acknowledges mistakes and learns from them
Building teams with diverse skills, backgrounds, and experiences has always been important to us. Cultivating an inclusive culture where employees feel safe to share their voices is not only beneficial for our people, but also drives innovation and enables us to deliver better client outcomes. So, no matter your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We will provide you with tools, resources, and learning opportunities to help you excel in your career and personal life.
Hear more from our employees
We want our employees to be at their best. By joining us, you will connect with a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for staying physically and mentally healthy, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have you covered.
Learn more about the wide range of benefits we offer at Franklin Templeton
Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.
As part of our commitment to fostering a diverse and inclusive work environment, we welcome applicants with flexible working arrangements in their current roles or those seeking a flexible working pattern. We encourage you to communicate any preferences for flexible working so that we can consider this during our hiring process. Additionally, returners – individuals who have taken a break from work – are also encouraged to explore our job opportunities.
As a registered UK Disability Confident Committed Employer, we encourage you to disclose if you consider yourself to have a disability as part of your application. This information enables us to provide the necessary support and leverage your unique talents effectively.
If you believe that you need an accommodation to search for or apply for one of our positions, please send an email to [email protected]. In your email, please include the arrangement you are requesting and the job title and job number you are applying for. We will review the request and make a best effort to enact the arrangement. It may take up to three business days to receive a response to your request. Please note that only requests for arrangements will receive a response.
What We Do
Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton (www.franklinresources.com).
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