Product Manager

The Opportunity

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

The Role

As we continue to grow as QuidelOrtho, we are seeking a Product Manager responsible for the definition and implementation of marketing plans, strategies, and alignment of tactics with cluster commercial teams for the Clinical Labs Portfolio, which includes: Clinical Chemistry, Immunoassay, Integrated Systems platforms, and VAS.

The Responsibilities

• Develops the CL Portfolio marketing plan, strategy and short- and long-term growth initiatives aligned to Global Marketing Plans, with the goal of achieving AOP and strategic plan objectives. Contributes to set up AOP targets for CL  Portfolio and owns them during the year. Not only monitors country performance but identifies gaps, their root sources and sets countermeasures to close the gaps in a sustainable way.

• Owns the adaptation of Global CL Portfolio initiatives. Using Salesforce.com (SFDC) as the strategic tool to manage the funnel creation and accurately forecast Revenue and Instrument demand, supports the LATAM Marketing team and cluster Marketing Managers to take appropriate action, including the creation and execution of initiatives that address gaps to deliver results vs. AOP.  Demonstrate the ability to direct the country BU in targeting the right customers to drive growth in the customer base.

• Participate in all S&OP and forecast reviews to align sales performance with product demand, monitoring trends, and ensuring product availability is assured, reducing B.O.s and Scrap, to track and align sales performance.

• Leads the CL Portfolio product launches, product life cycle management, specialized CL commercial support to clusters, forecasting, allocation and other tasks at regional level.

• Actively collaborates with BU in the development of the CL strategic elements for testing platforms such as value proposition, positioning, segmentation, differentiation, clinical application, operational needs, competitive intelligence and market knowledge in general.

• In collaboration with the rest of the LATAM Marketing team and cluster Marketing Managers, defines tactical plans aiming to generate CL leads and additional business, either directly by marketing initiatives or by generating collateral material for the sales force. Tactical elements are multi-channel including, among others, on-line and off-line content creation and management, marketing automation, conferences, exhibitions, user meetings, etc.

• In collaboration with the rest of the LATAM Marketing team and cluster Marketing Managers, stay abreast of market trends and customers’ needs by enhancing market knowledge through field travel, voice of customer initiatives,  internal relationships, customer visits, tradeshows and holding sales/channel team meetings and effective communication of  regional market insights which influence regional tactics and contribute to Global Marketing & Business Fields global strategy.

• Collaborates with the rest of the  LATAM Marketing team and cluster Marketing Managers, to establish LATAM CL Key Opinion Leaders and Reference Site programs.

• Perform other work-related duties as assigned.

The Individual

• Bachelor’s Degree ideally in Business, Marketing or Healthcare Management.

• MBA is preferred but not required.

• 8+ years of diagnostic experience in a commercial organization with 3+ years in marketing and management.

• Very good communication, presentation and platform skills, financial/business acumen, and organizational skills.

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