Product Manager

Description

Medison offers hope to patients suffering from rare and severe diseases, by forming partnerships with emerging biotech companies to accelerate access to highly innovative therapies in international markets.

As the creator and leader of the global partnership category in the pharma industry, we strive to be Always Ahead and work relentlessly to bring therapy to patients in need, no matter where they live.

Our values are at the core of every action we take, and we are committed to going above and beyond for the benefit of the patients we serve.

We are a dynamic, fast-paced company, operating in over 25 countries on 5 continents. We are looking for out-of-the-box thinkers, people who are passionate, caring, agile and adaptive, to join us on our mission. If you are looking to make a difference in people's lives, we invite you to join us!

In this position you will be the marketing colleague responsible for marketing planning and execution for your assigned portfolio within Medison, with an initial focus on rare disease. This role involves close collaboration with colleagues across all functions (Medical, Market Access, PV and Regulatory) including field colleagues (KAM’s) to deliver on all specified commercial goals for the market, including successful product launch and sales targets. Within cross-functional team (KAMs, medical peers) you will develop and execute in line with strategic and tactical marketing plans, additionally, building and maintaining strong professional relationship with KOLs and relevant HCPs.

Responsibilities

·      Contribute to the development of Medison Bulgaria portfolio and marketing strategies within the relevant therapeutical areas. Identify, evaluate and leverage business opportunities in the relevant therapeutic areas.

·      Maximize product performance through excellence in aligned and innovative brand planning and execution.

·      Implement and oversee digital marketing strategies to enhance product visibility and customer engagement.

·      Efficiently coordinate product launches, ensuring timely delivery and adherence to budget

·      Ensure compliance with pharmaceutical regulations in all marketing activities.

·      Develop go-to-market strategy for new product launches, define strategic imperatives and marketing initiatives that resonate with the target market

·      Execute successfully in line with all agreed business plans and Company initiatives

·      Build strong professional cross functional relationships, focus on achieving the goals as a team

·      Maintain strong relationship with key partners.

·      Actively participate in business meetings with partners including partner training sessions, conferences, etc.

·      Develop and implement marketing activities, tactics, campaigns and tools, such as product brochures, sales aids, advertisements, electronic communication tools and other promotional materials ensuring alignment with the legal framework

·      Actively participate at forecasting and budgeting - allocate and monitor sales budget and Advertising & Promotion Budget

·      Initiate diagnosis programs, disease awareness projects (if applicable)

·      Initiate local market research (if applicable)

·      Develop and execute the brands’ appearance at relevant congresses

·      Cooperate and make synergies with Medical Department colleagues in the above activities

·      Work in accordance with company SOPs and Compliance procedures, with special regards to Medison’s code of ethics and guidelines set by the compliance and regulatory departments

·      Proactively observe the markets and trends, collect and evaluate market insights, bring issues, mitigate risks and leverage opportunities

·      Monitor sales activities of competitors, their strategies and respond in adequate way according to the strategic objectives

·      Establish and maintain long-term collaborative relationships with KOLs and any relevant stakeholders in the assigned territory. 

·      Responsible for delivering on all commercial goals for the market, including sales targets.

·      Have an in-depth understanding of the assigned country and develop & implement accordingly tactical plans in line with product strategy within the allocated budget.

·      Effective management of the assigned country through planning (quarterly multi-channel action plan, KPI reporting, activity analysis, resource allocation, call scheduling). Planning visits for the working day allocated to work with the HCPs (50% of the established monthly working time), to achieve the objectives of the visits.

·     Utilize the CRM system to document field visits on a weekly basis.

Internal and external work interfaces:

·      Internal – Medison medical, sales and marketing, market access, finance, human resources, operations, logistics, compliance, regulatory.

·     External - Marketing colleagues at partner companies, physicians, KOL's, senior management at hospitals.

Requirements

Required education and experience  

·      Preferably a Master’s degree in Life Sciences (Medicine, Biology, Chemistry), or Economic sciences

·      Minimum 3 years of experience in a commercial role within the pharmaceutical industry, preferably in a company with innovative products, ideally in a startup environment

·      Proven success in developing and executing marketing strategies for multi-brand portfolio

·      Experience in launching of innovative products

·      Proven ability in market analysis

·      Has a proven reputation in the market with strong relationships with key stakeholders from therapeutic areas in which we work

Required skills

·      Strategic insight and planning

·      Resilience

·      Ability to collaborate with and have an impact on senior stakeholders internally and externally

·      Mindset of continuous learning

·      Self-management & self-motivation

·      High ethical and compliance standards

·      Excellent interpersonal & communication, especially presentation skills

·      Ability to foster cooperation between functions

·      Strong commercial, financial, and marketing acumen

·      Ability to manage complexity (across brands, markets, functions)

·      Communication skills - communicate company mission, vision & goals externally and internally, influencing the peers to increase their engagement.

·      Digital marketing expertise

·      Project management