NewsBreak is redefining the way users interact with local news and their communities. By bridging local users, local content creators, and local businesses, our mission is to foster safer, more vibrant, and authentically connected lives. Through robust collaborations with thousands of local publishers and businesses across the nation, NewsBreak is revolutionizing how a new wave of readers access and engage with essential, locally sourced content & information.
Since our inception in 2015, our trajectory has been nothing short of remarkable. We proudly stand as the nation's premier local news app.
As a Series-C unicorn startup, our headquarter nestles in the tech hub of Mountain View, California, with other offices in New York City and Seattle. For more information, visit www.newsbreak.com/about
About the Role
As a product manager, you will work on our fast-growing short video platform. Join us and be part of a team that's building the future of video ads and monetization, making a huge impact on the platform and our community.
Responsibilities
- Lead the integration and optimization of multiple third-party DSPs into our mobile app to enhance ad performance while maintaining a safe user environment.
- Implement advanced ad optimization techniques like price floor optimization and dynamic cascading to improve advertising efficiency.
- Collaborate with cross-functional teams to refine our ad tech stack and operational frameworks.
- Define and execute strategies for launching non-ad monetization features such as live streaming, donations, and in-app shopping.
- Develop and manage go-to-market plans for new product features, aligning them with overall business objectives.
- Analyze performance data to inform product decisions and iterate towards achieving product-market fit.
- Build and maintain strong relationships with internal stakeholders and external partners to drive monetization initiatives.
Qualifications
- Bachelor's degree in Business, Marketing, Computer Science, or related field; MBA is a plus.
- Minimum of 5 years of product management experience in mobile advertising or digital monetization.
- Proven expertise in ad technology stacks and integrating third-party DSPs into mobile applications.
- Strong analytical skills with experience in ad performance optimization techniques.
- Demonstrated ability to define and execute monetization strategies and go-to-market plans.
- Excellent communication and cross-functional collaboration skills.
- Experience with non-ad monetization features like live streaming, donations, or e-commerce integrations is preferred.
Preferred Qualities
- Experience in investment banking or consulting firms are a plus
- Familiarity with video ads, content monetization, or ad tech ecosystems.
- Ability to thrive in a fast-paced, entrepreneurial environment, with a focus on solving complex problems and driving product innovation.
Benefits
We offer competitive benefits package:
- Health, dental, and vision care for you and your family (0 cost for employee)
- Top-tier 401(K) plan with company matching
- Paid time off and paid holidays
- Paid parental leave
- FSA and commuter benefits programs
- Team activity budget
The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.
Annual Base Pay Range
$145,000-$245,000 USD
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Top Skills
What We Do
NewsBreak is the leading platform for local news and information, with more than 40 million users across America. By using new technology, NewsBreak provides community-focused news and information from over 10,000 sources in a timely and accessible way. NewsBreak is bridging the gap between new technology and traditional local media, offering an innovative digital solution that allows users to get the information they need to live safer, more vibrant, and connected lives.
Based in Mountain View, California, NewsBreak connects users with local information, national publishers, and targeted advertising from local businesses, with increased traffic and revenue that helps strengthen local communities.
We are always looking for great talents. Contact us via [email protected]
Our website:
https://www.newsbreak.com/about
Creator Program:
https://www.newsbreak.com/creators
Publishing Platform:
https://mp.newsbreakapp.com
Android App Download:
https://play.google.com/store/apps/details?id=com.particlenews.newsbreak&hl=en
iOS App Download:
https://itunes.apple.com/us/app/news-break-personal-local/id1132762804?mt=8
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