Product Manager, CRM Marketing & Data Cloud

As the Digital Product Manager, CRM Marketing & Data Cloud, you will play a pivotal role in shaping and executing our strategy to optimize customer engagement, retention, and acquisition. In order to unlock financial impact, you will lead a cross functional, cross business unit team through delivery of Salesforce Marketing Cloud Account Engagement & Salesforce Data Cloud and collaborate closely with cross-functional teams including Marketing, Sales, Commercial Excellence, and IT to drive the development, implementation, and process improvement of CRM solutions. 
  
This is a role will require 20-30% travel. It is based in Pittsburgh, PA (USA) or Remote. Relocation assistance available. 

Key Responsibilities
•    Scale Salesforce Marketing Automation Account Engagement and Salesforce Data Cloud globally across PPG’s Strategic Business Units and regions, with a focus on negotiating trade-offs to achieve as much standardization as possible while meeting business objectives 
•    Define and prioritize the product roadmap, considering customer needs, competitive landscape, and business objectives. 
•    Collaborate cross-functionally with Marketing, Operations, Sales, Commercial Excellence, and IT teams to ensure alignment and successful execution of initiatives. 
•    Work closely with stakeholders to gather and prioritize requirements, translating them into actionable product features and enhancements. 
•    Oversee the end-to-end product development lifecycle, from ideation and design to development, testing, and release. 
•    Define and monitor key performance metrics to assess product performance, identify areas for improvement, and drive optimization efforts. 
•    Stay abreast of industry trends, competitor offerings, and emerging technologies to inform product strategy and decision-making. 
•    Leverage customer feedback, data analysis, and market research to gain insights into customer needs and preferences, informing product enhancements and innovations. 
•    Effectively communicate product plans, progress, and updates to internal stakeholders, executive leadership, and external partners as needed. 

Qualifications
•    Bachelor’s degree in Business, Information Technology, or a related field (or equivalent experience). 
•    3+ years of hands-on experience with Marketing Cloud and Data Cloud Technology as a Product Manager, Administrator, or Consultant. 
•    Salesforce certifications (e.g., Pardot, Marketing Cloud) strongly preferred. 
•    Proven track record of managing Salesforce projects and delivering measurable business outcomes. 
•    Strong understanding of sales processes, metrics, and best practices. 
•    Experience with Agile and/or Scrum methodologies. 
•    Excellent problem-solving skills and attention to detail. 
•    Strong communication and interpersonal skills with the ability to influence and collaborate across teams
 

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply. 
 
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.