Product Manager - Acquire

About Mindvalley

Mindvalley is the leading and most promising ed-tech company to date. We dominate the US market for Personal Growth Education. We are empowering athletes within every major US sports team and promoting successful learning strategies in major companies.

We innovate tools that induce enlightenment within every aspect of human life. We are seeking the best engineers to build the best and most advanced education platform our species has seen. The goal to mark our success is: powering up to 100 countries, powering every Fortune 500 company, and progressing humanity towards a better future.

The Role

As a Product Manager at Mindvalley, you will play a pivotal role in driving user acquisition strategies across Mindvalley’s portfolio. Your efforts will directly contribute to expanding our global reach, enhancing user engagement, and achieving key business outcomes. This role involves high-level collaboration with design, analytics, and technology teams to refine marketing strategies based on data-driven insights and innovative approaches.

What you will do: 

• Landing Page Strategy & Optimization:
• Design, develop, and optimize high-converting landing pages aimed at attracting new subscribers.
• Continuously test and refine landing page elements (copy, design, CTAs, visuals) to improve conversion rates using A/B testing, heatmaps, and user feedback.
  
• Sales Funnel Development & Management:
• Build and manage the end-to-end sales funnel from awareness to conversion, ensuring a seamless user journey.
• Optimize each stage of the funnel (lead generation, lead nurturing, conversion) by identifying bottlenecks and implementing improvements to enhance subscriber acquisition.
  
• Go-To-Market (GTM) Strategy:
• Develop and execute GTM strategies for new features, courses, or product releases, ensuring alignment with broader company goals.
• Collaborate with content, creative, and performance marketing teams to create compelling campaigns that drive interest and engagement.
  
• Subscriber Insights & Segmentation:
• Analyze subscriber behavior and feedback to better understand the needs, motivations, and challenges of target users.
• Segment audiences based on behavior and demographics to tailor landing pages and campaigns for specific learner groups.
  
• Lead Generation & Conversion:
• Partner with performance marketing to launch targeted campaigns (email, paid ads, SEO) that drive traffic to landing pages.
  
• Metrics & Continuous Improvement:
• Track and report on key performance metrics (conversion rates, cost per acquisition, lifetime value) to evaluate the effectiveness of sales funnels and landing pages.
  

Key Skills & Qualifications:

• Conversion Rate Optimization (CRO): Proven track record in leading A/B testing initiatives using tools like Optimizely, Unbounce, or Google Optimize.
• User Experience (UX) Focus: Ability to understand user behavior and create intuitive, engaging online experiences that resonate with the target audience.
• Data-Driven: Deep understanding of SEO, SEM, and paid social campaigns, with the ability to interpret complex data to make informed decisions.
• Marketing Automation & CRM: Experience with email marketing, marketing automation tools (e.g., HubSpot, Marketo), and CRM systems to manage subscriber data and nurture leads.
• Project Management: Strong ability to manage multiple projects simultaneously, collaborating across teams to meet deadlines and achieve targets.
• EdTech Understanding: Experience in subscription-based business models or EdTech platforms, with a strong understanding of how to address user challenges in the online learning space.
  

Preferred Experience:

• 3-5 years of experience in product marketing, with a focus on digital funnels, lead generation, and landing page optimization.
• Strong understanding of EdTech platforms or similar subscription-based businesses.
• Experience with A/B testing platforms, heatmaps, and user journey analytics.
• Familiarity with SEO, SEM, and paid social media campaigns for lead generation.

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.