Product Led Growth (PLG)- Marketing Lead

About the Role

Together AI is seeking a data-driven Product Led Growth (PLG)- Marketing Lead to spearhead our bottom-up growth strategy. This pivotal role will oversee the entire PLG funnel and developer marketing initiatives, driving awareness, activation, and adoption within the developer and research communities. You'll also be responsible for growing revenue through monetization and Product Qualified Leads (PQLs).

The ideal candidate will possess a General Manager (GM) mindset, be metrics-driven, and have a passion for creating exceptional user experiences and is an out of the box thinker. 

Responsibilities

Product led Growth (PLG) Strategy and Execution

• Shape the Future: Define and execute Together's PLG strategy, encompassing awareness, user acquisition, activation, MAU, retention, and revenue growth for our API products.
• Identify High-Impact Levers: Leverage data and intuition to pinpoint the most effective areas for growth, whether it's top-of-funnel acquisition, onboarding, monetization, or retention.
• Execute Growth Tactics: Implement a variety of growth tactics that will give outsized impact, including pricing strategies, developer marketing programs, content creation, startup program, paid channels, influencer engagement, product experience, and more, to drive top-of-funnel growth.

Product led Sales (PLS)

• Monetize Growth: Own the monetization strategy for our bottom-up channel, including both self-service and PQL-driven sales.
• Define and Track PQLs and MQLs: Identify the right signals from user profiles, product usage, and other data to effectively define, track, and implement PQLs and MQLs.
• Optimize Developer Journey: Optimize every touchpoint of the developer journey, from initial demand generation and acquisition to sign-up, onboarding, and beyond. Convert product-qualified leads (PQLs) into revenue-generating customers.

Website Optimization

• Enhance Website Performance: Own website optimizations and content development to increase organic traffic, improve user journeys, and boost conversion rates for sign-ups and MQLs.
• Collaborate Cross-Functionally: Partner with marketing design, web development, and product marketing to ensure the website aligns with our overall PLG strategy.

Marketing Operations and Analytics

• Build a Robust Tech Stack: Implement a modern technology stack to effectively track the end-to-end user journey and measure the impact of our bottom-up growth initiatives.
• Report on Performance: Regularly report on performance and outcomes from experiments and initiatives, providing actionable insights for continuous improvement.

Requirements

• 6+ years of experience leading PLG initiatives for B2B SaaS products, with a strong focus on developer-centric solutions. Experience with API-first products is a significant advantage.
• A creative and out-of-the-box thinker who can identify unconventional growth opportunities.
• A track record of achieving growth targets through both self-service and sales-assisted channels.
• The ability to take big ideas and turn them into actionable proposals, executing them effectively across different teams.
• Strong analytical skills and structured thinking. The ability to transform raw data into valuable insights that drive growth strategies.
• A meticulous approach to numbers and the ability to deliver actionable insights on the "why," "what," and "how" of our growth initiatives.

About Together AI

Together AI is a research-driven artificial intelligence company. We believe open and transparent AI systems will drive innovation and create the best outcomes for society, and together we are on a mission to significantly lower the cost of modern AI systems by co-designing software, hardware, algorithms, and models. We have contributed to leading open-source research, models, and datasets to advance the frontier of AI, and our team has been behind technological advancement such as FlashAttention, Hyena, FlexGen, and RedPajama. We invite you to join a passionate group of researchers in our journey in building the next generation AI infrastructure.

Compensation

We offer competitive compensation, startup equity, health insurance and other competitive benefits. The US base salary range for this full-time position is: $200-290k + equity + benefits. Our salary ranges are determined by location, level and role. Individual compensation will be determined by experience, skills, and job-related knowledge. This is a hybrid role based in the Bay Area.  

Equal Opportunity

Together AI is an Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more.

Please see our privacy policy at https://www.together.ai/privacy