Product Lead- Digital Brand Design

About the Company

Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.

Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents’ lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.

About the Role

As a Product Leader at Flow, you will spearhead our portfolio of branded digital products, including websites, e-commerce, and experiential content offerings. You will drive the vision and execution of category-defining digital experiences that seamlessly integrate our physical and digital touchpoints. Working directly with executive leadership, you will shape the strategic direction of our digital presence while maintaining an unwavering commitment to exceptional design and performance standards.

In this role, you will collaborate with our internal studio, operations, and performance marketing teams to deliver high-impact digital experiences that drive business growth. You will partner directly with engineering and product design to deliver and continuously iterate our experiences to maintain their category leading presence.

The ideal candidate combines strategic vision with hands-on execution capabilities, thriving in a fast-paced startup environment where velocity and excellence are equally valued.

Responsibilities

• Define and execute the product vision and strategy for Flow's digital brand portfolio, ensuring alignment with company objectives and brand standards
• Lead the development of comprehensive product roadmaps that balance innovation, performance optimization, and business impact across all digital touch points
• Drive cross-functional collaboration between executive teams, internal studio, engineering, operations, and performance marketing to deliver cohesive digital experiences
• Establish and optimize key performance metrics, focusing on conversion optimization, user engagement, and business growth
• Champion user-centric design principles and ensure consistent, premium brand experiences across all digital platforms
• Mentor and develop product managers while fostering a culture of innovation and excellence
• Own strategic partnerships with technology vendors and external partners to enhance our digital capabilities

Background

• 8+ years of product management experience, with demonstrated experience delivering products in high growth environments
• Proven track record of launching and scaling premium digital experiences, particularly in e-commerce or branded content
• Deep understanding of conversion optimization, analytics, and performance marketing principles
• Strong portfolio demonstrating successful delivery of visually striking, high-performing digital products
• Experience leading and mentoring product teams in a fast-paced, startup environment
• Excellence in cross-functional leadership, with demonstrated ability to influence and align diverse stakeholders
• Strong technical acumen with experience in modern digital platforms, analytics tools, and development methodologies

Technical Skills

• Proficiency in modern product development tools (JIRA, Confluence, Figma)
• Understanding of e-commerce platforms and content management systems
• Experience with analytics platforms (Google Analytics, Snowflake) and A/B testing frameworks
• Knowledge of modern web technologies and patterns
• Familiarity with UX research methodologies and tools

What Sets You Apart

• Experience building category-defining digital experiences
• Track record of driving significant improvements in conversion rates and user engagement
• History of successful collaboration with creative teams and brand stakeholders
• Entrepreneurial mindset with proven ability to execute in ambiguous environmentsStrong appreciation for design excellence and attention to detail
• No ego, willing to get as hands on as possible to drive the team to deliver

Benefits

• Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)

• Paid time off and 13 paid holidays

• 401(k) retirement plan

• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)

• Access to HSA-compatible plans

• Pre-tax commuter benefits 

• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings

Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.