Product Analyst (Web Analyst)

Join our dynamic team as a Product Analyst. Please note, we are seeking a candidate with proven experience in web analysis.

Job Purpose

As a Product Analyst (Web Analyst), you play a pivotal role in realising growth in our overall e-commerce experience and performance

• Serve as a point of contact for the delivery of analytics and insights, the development of dashboards and detailed analysis of the performance of all our websites, user related behaviour and delivering recommendations for optimization
• Understand market trends, performance trends and influencing factors to make growth recommendations
• Understand user behaviour, analyse user patterns, find improvement points and pain areas
• Create testing hypotheses together with business stakeholders, translate to test ideas and recommendations for product improvements from qualitative and quantitative analysis/research
• Communicate actionable insights through data visualisation and data storytelling
• Find new ways to attract new customers and to retain and maximise the value of existing customers
• Safeguard data quality for web analytics

Core tasks and responsibilities

• Product analysis
• In depth analysis and understanding of our users and user behaviour, using these insights for web/product optimization
• Product analysis combining quantitative and qualitative data sources
• Establish KPIs for all products (old, where necessary and new)
• Blend  behavioural data and product performance for deeper analysis and understanding of purchase patterns
• Independently develop and lead key analytical projects such as user journeys, checkout performance, post-sale optimization and products optimization opportunities
• AB testing
• Developing A/B testing hypothesis based on analysis outcomes
• AB test execution and outcome analysis (supporting any other hypothesis for Ab testing)
• Dashboarding and data visualisation
• Dashboarding and monitoring of all products and new releases
• Reporting and automation for standard products
• Technical tasks
• Define all web data requirements
• Write technical documentation for development teams for GA implementation
• Lead technical implementations of new features or roll-out projects using various tag management tools such as Tag Manager 360
• Testing of implementation and technical sign offs
• Web tools management
• QA
• Connecting various data sources to enrich web data for more insights and optimizations (SQL)
• Highlight opportunities for better use of existing data sources, identify data blind spots and a strategy for fixing them
• System knowledge
• Stay on top of trends and improvements related to web analytics tool to ensure we have most up-to-date set up and are ready for the future
• Inside-out knowledge of GA suite (incl marketing tools)
• Data privacy (example GDPR for Europe) understand and safeguard user’s data privacy
• Scale decision-making tools and produce KPI-driven dashboards to help POs and business stakeholders to optimise all products and drive budget allocation decisions.
• Collaboration
• Knowledge sharing sessions with different parts of the business to broaden web analytics understanding and enable self-service where possible
• Close collaboration with POs and any other stakeholders such as Marketeers, Commercial Teams and IT
• Relationship with external partners (where applicable)
• Working with internal stakeholders (POs, PMs, developers, designers) to understand major challenges and opportunities. Brainstorm and execute solutions that involve advanced applied analytics methodologies.
• Be the primary point of contact for allocated web analytics sections and develop that area further together with key stakeholders
• Support stakeholders with the automation of reporting dashboards and other processes.
• Business cases and prioritisation
• Collaborate on development prioritisation and business impact and risks through analysis
• Support business cases within the product team (support by quantifying, analysing and estimating impact)
• Collaborate on MVP scope

What you bring to the table

• Master's degree in the fields of statistics, economics, mathematics or similar
• Minimum of 3+ years of relevant product performance experience in a similar job in an ecommerce environment, including experience with CRO
• Expert knowledge of web analytics tools GA4, UA or similar
• Expert knowledge of BI tooling including custom reporting, dashboarding, complex segmentation, marketing tools connections and their use
• Strong knowledge of data analysis and interest in data science methods
• Experience with data analysis tools and languages like SQL, Google Big Query, Looker, Optimizely and Google analytics
• Customer focused and data driven
• Sense of ownership and pride in your performance and its impact on the company's success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills.
• Great interpersonal and communication skills
• Able to easily adapt to change and work independently
• Hands on, proactive, hard-working, quick thinker, entrepreneurial mind-set.

What you can expect from us

• Enjoy the flexibility and life balance of hybrid work, where each team aligns on their minimum number of days in office to foster collaboration and meet the team's needs.
• Possibility to work up to 3 months from abroad (depending on your job function)
• 30,5 days of paid leave, so plenty of time to enjoy your travels!
• Flat hierarchy where your voice can be heard, welcomed and appreciated at all levels in the organization - where people can thrive, be creative and ultimately build their own legacy within the company.
• A diverse and multicultural working environment. Our global team has over 50 different nationalities, and we embrace everyone’s authenticity. 
• A company-sponsored volunteer day, dedicated to giving back to our community and making a positive impact together
• We have proven to grow people internally and we offer many internal development courses to keep on learning and growing.
• Amazing benefits, such as covered travel costs, ClassPass subscription/membership and a bike plan.
• Discover our Bijlmer Arena office in Amsterdam, surrounded by the city's second-largest shopping area, a vibrant cultural scene, diverse lunch options, and just one easy connection away from Amsterdam Central Station. Office amenities include car parking, secure bike storage, a pool table and more.
• Free fruit, healthy snacks, team drinks and company events.

About Travix

Travix is one of the leading global online travel agencies managing an extensive portfolio of travel focused websites operating under the brand names CheapTickets, Vliegwinkel, BudgetAir, Vayama and Flugladen. In 2020 we took our next step, becoming part of the Trip.com Group, one of the largest online travel companies in the world, consisting of Trip.com, Ctrip, Skyscanner, Travelfusion, Make my Trip and Qunar. Travix operates in over 40 countries expanding in 5 continents, so a global mindset comes naturally. Our purpose is ‘the next journey at your fingertips, which goes for our customers and employees. We bring together passionate people, global partners, cutting-edge technology and an innovative platform to deliver our customers' best end-to-end booking experience. With a  strategic vision and the resources and stability of the Trip.com Group, we provide an international playground where our employees can truly impact the future of traveling.

Make your career at Travix

If you share the same values as we do, you are just as passionate and ready to build your own legacy, we would love to hear from you!