Producer, Brand Experience

Posted 25 Days Ago
Be an Early Applicant
New York, NY
Entry level
AdTech • Marketing Tech
The Role
The Producer will manage and execute experiential events including festivals and tours, overseeing project lifecycles from initiation to completion. The role involves client relationship management, budget oversight, and leading internal teams while fostering collaboration and communication throughout project phases.
Summary Generated by Built In

Allied Global Marketing is a leading full-service entertainmentculture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.

Overview of Role

Allied Global Marketing's Brand Experience team is in search of a Producer of experiential events who has experience in managing and executing experiential events such as festivals, pop-ups, stunts, tours, and installations. You will be tasked with producing and managing small to mid sized projects from project initiation through completion. The primary focus is the development and growth of technical/production, managerial, relationship-building and leadership skills. We would like the ideal candidate to be able to take on larger / more complex projects over time, but you will be supported by a wider production team in your development and growth.


Please note that is is not a position that produces for films, TV, podcasts, etc. The ideal candidate must have experience working with experiential events. 


Capabilities / Requirements:

  • Lead projects from conception through completion
  • Ability to own and manage client relationships
  • Strong project and time management abilities, prioritization and delegation skills
  • Strong written, oral and presentation skills - internally and externally
  • Develop, manage and clearly communicate project team's R&Rs (internally and with clients)
  • Strong negotiation skills
  • Proficient in creating, managing/ tracking and reconciling profitable budgets
  • Displays leadership, management and mentorship skills
  • Displays diplomacy, sensitivity and a firm hand with clients, partners, vendors as necessary
  • Strong (and growing) local and national vendor relationships/networks
  • Ability to problem solve and negotiate/resolve conflicts independently
  • Demonstrate and implement critical and strategic thinking throughout a project
  • Understand client’s KPIs; use to inform thinking / approach/ planning of the project and execution


Responsibilities:

  • Produce and manage multiple projects simultaneously with limited production support
  • Lead day to day project and client management; work with partners and agencies as appropriate
  • Manage internal project team with respect to all communication, timeline and deliverables. Internal project team may include AGM departments (design, creative) and outside vendors
  • Lead internal and external status calls/meetings: weeklies, site visits/walkthroughs, final pre-event production meetings, post mortem debriefs etc. (and support/develop all agendas etc. as appropriate)
  • Clearly and confidently present concepts, strategy and rationale (in person, phone, hangout) to team members and clients
  • Manage, delegate to and train direct reports as a given project or team member requires
  • Develop, own and maintain client relationships
  • Anticipate and overcome obstacles and challenges, including changes in scope, budget, timeline or client’s priorities with ease
  • Lead and manage relationships with core project vendors - venue, AV, catering, talent etc.
  • Participate in ongoing design, fabrication, planning and budgeting discussions, with Design and vendors
  • Lead, in coordination with Design, the planning and management of install/load in, activation and strike
  • Author and maintain key project documents: timelines, production schedules, ROS, project summary doc
  • Review, amend vendor, partner contracts (and client LOAs when needed)
  • Participate in and contribute to creative/ brainstorms, work with creatives and team throughout project to ensure concepts are meeting the objectives of the project; vet for feasibility as concepts evolve
  • Develop, manage, track and deliver profitable budgets
  • Assess logistical, technical, operational and administrative resources required throughout different phases of a project, in coordination with Production Manager as appropriate to book resources
  • Recognize potential conflicts/situations in advance, have contingency plans prepared, actively change course when necessary
  • Keep KPIs and strategy supporting the project top of mind throughout planning, implementation and activations; work with clients and partner agencies to ensure all metrics are captured
  • Proactively secure client approvals necessary to use project content / results on AGM site, case studies, social posts
  • Ensure post event/project summary doc and afterlife protocol are being followed/implemented


In support of the company culture, the ideal candidate should:

  • Have a strong ability to work well with others to foster a respectful, positive and productive work environment
  • Possess a level of responsibility and practicality while being creatively focusing on innovative solutions.


Location

  • This position is remote, with an expectation to work from an Allied Global Marketing (NYC) office if/when needed. This position requires on-site hours and travel for site visits and event production. Please note that we are prioritizing candidates that are based on the East Coast for this role. 


Details:

  • This position is eligible to participate in the standard benefits offered to eligible employees of Allied Global Marketing, including medical, dental, vision, short-term and long-term disability, and life insurance, 401k plan, and Flexible PTO. In addition, we offer 10 company paid holidays. 
  • The annual salary for this full-time role is $90,000. 


Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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The Company
HQ: Los Angeles, CA
616 Employees
On-site Workplace
Year Founded: 1986

What We Do

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.

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