Private Brand Analytics Manager

Private Brand Analytics Manager

About the Role:

We’re seeking an experienced, analytical professional to elevate our Private Label & Owned Brands portfolio through data-driven decision-making. In this key role, you will leverage data across multiple platforms to enable full-portfolio visibility, optimize performance, and uncover growth opportunities. By developing scalable dashboards, conducting in-depth analysis, and collaborating with cross-functional teams, you’ll provide insights that drive category profitability and customer awareness. This role is critical to shaping our Private Label and Owned Brands strategy.

Key Responsibilities:

• Leverage data across multiple platforms, sources, and teams to enable full-portfolio analysis and drive data-informed decisions.
• Develop and manage dashboards to track key performance metrics and ensure data accessibility for stakeholders.
• Provide accurate reporting and insights across categories related to performance trends, competitive gaps and opportunities
• Collaborate with business partners and stakeholders including merchandising, marketing, supply chain and procurement to define and implement a reporting structure for measuring Private Label and Owned Brand performance. Setting baselines for key metrics and identifying assortment opportunities for increased engagement and revenue growth.
• Perform data modeling and analysis to identify trends, inform campaign strategies, and support decision-making for leadership.
• Partner with cross-functional teams to help integrate and streamline data across platforms, addressing gaps and inconsistencies.
• Analyze competitive data to provide SKU and pricing optimization recommendations

Requirements:

• Bachelor’s degree in Business, Marketing, Analytics, or a related field preferred.
• 5+ years of experience in marketing analytics, data analysis, or a similar role, with a focus on driving data-informed decisions.
• Strong proficiency in data visualization and analytics tools (e.g. Power BI, etc.).
• Proven experience in developing dashboards, conducting analysis, and delivering actionable insights to optimize performance.
• Advanced knowledge of Excel, Google Sheets; Advanced knowledge of Excel, Google Sheets; experience with SQL, Python is a plus.
• Experience collaborating with cross-functional teams and aligning merchandising analytics with business goals.
• Exceptional analytical and problem-solving skills, with the ability to translate complex data into clear, actionable recommendations.
• Strong communication skills, including the ability to present findings to stakeholders at all levels effectively.
• Experience analyzing assortments to determine gaps and optimize mix

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Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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