Principal Product Manager

Posted 23 Days Ago
Hiring Remotely in US
Remote
Senior level
AdTech • Marketing Tech
The Role
As a Principal Product Manager, you will lead product strategy and execution for the enterprise customer segment, create a comprehensive product roadmap, collaborate with cross-functional teams, document product requirements, conduct market research, and monitor performance indicators, all aimed at delivering high-value products to customers.
Summary Generated by Built In

Who We Are

Measured helps DTC brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite is easy to use, enterprise-grade software that delivers automated incrementality experiments for every marketing channel and cross-channel source of truth reporting. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business. Measured is a 100% remote-first company with employees located all around the world.

Summary

As a Principal Product Manager you will lead product strategy and execution for the development of platform and services for Measured’s Enterprise customer segment. You will need to successfully solve Enterprise customer needs by closely working with experienced engineers, designers, data scientists and customer success teams to deliver high-impact value fast and at scale. You have a proven track record of building and scaling B2B SaaS products.

Responsibilities

  • Design and implement a comprehensive enterprise product strategy that aligns with Measured’s Enterprise customers and business goals.

  • Build and maintain the product roadmap for enterprise products, identifying new product opportunities and prioritizing them based on user needs, business goals, and technical feasibility.

  • Partner cross-functionally to ensure successful products, encouraging effective communication and alignment of objectives.

  • Serve as the primary point of contact for enterprise product needs, meeting with executives, cross-functional teams to understand how to create value for customers.

  • Document detailed requirements, including functional specifications, APIs, data mappings, and experience guidelines.

  • Conduct market research, competitive analysis, and partner assessments to identify integration opportunities and define product requirements.

  • Collaborate with cross-functional partners to design, deliver, and scale high-quality products.

  • Define and monitor key performance indicators to evaluate success, using data to identify new opportunities.

  • Stay up-to-date with industry trends, new technologies, and best practices, and apply that knowledge to improve your product portfolio.

Qualifications

  • 10+ years of overall experience with 5+ years as a Product Manager focused on building B2B SaaS platforms and products.

  • Strong understanding of enterprise workflows, APIs, data integrations, business analytics.

  • Experience working with marketing analytics & AI-driven solutions, particularly as they apply to media measurement and optimization.

  • Passion for creating exceptional customer and partner experiences with focus on driving business growth through enterprise workflows and strategic integrations.

  • Experience working in an Agile development environment, following methodologies such as Scrum or Kanban.

  • Experience working in the AdTech or MarTech platforms is preferred.

  • Excellent analytical and problem-solving skills, and ability to translate technical concepts into product requirements.

  • Strong communication and collaboration skills, across functional and organizational boundaries.

  • Proven track record of delivering successful products ahead of schedule.

  • Strong organizational skills, with the ability to manage multiple projects simultaneously and prioritize effectively

The Company
HQ: Austin, TX
133 Employees
On-site Workplace
Year Founded: 2017

What We Do

Measured provides the only media optimization platform powered by incrementality intelligence so consumer brands can validate, plan, test and optimize advertising spend to drive business outcomes. Our proven methodology combines each brand’s own performance data with results from years of continuous testing, across all channels and tactics, to reveal the true contribution of advertising spend to incremental sales. Unlike other attribution providers that rely on user-level tracking and data that is no longer available or reliable, Measured is not impacted by changes to data-privacy policies and regulations. Since 2017, leading consumer brands around the world have trusted insights from Measured to make critical media investment decisions through automated solutions for incrementality-based attribution, in-market testing, benchmarking, and scenario planning.

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