Principal Partner Marketing Manager

Job Summary

The Red Hat Japan Marketing team is looking for a Principal Partner Marketing Manager to join us in Tokyo, Japan. In this role, you will be responsible for defining and implementing the partner marketing strategy across the Japan region across the entire ecosystem of channel partners by aligning with Global and APAC ecosystem strategy.  You will be responsible for the development and implementation of a thorough partner marketing strategy, plan, and programs that will increase partner engagement, demand generation through partners, and awareness of Red Hat’s solutions across all types of partners. This position is a team lead for Partner Marketing and requires collaboration with executives,  sales management for Japan and APAC as well as the ability to operate in a regional, field, and globally matrixed environment. You will lead  partner marketing in Japan as a part of APAC Partner Marketing mission and use clearly defined key performance indicators (KPIs) to track and report success.

Primary Job Responsibilities

• Engage with APAC and Japan channel sales leadership and Japan partner account managers to define, prioritize, and implement marketing programs and campaigns with the local partners and alliances ecosystem, taking full account of partners’ operations and delivery model for their business users 

• Set the strategy and approach in alignment with Japan partner sales management to guide the direction of partner marketing throughout the year

•  Collaborate with the partner marketing associate and enable the business strategy to become reality through planning and implementation of partner marketing programs and tactics 

• Create campaigns, best practices, event and campaign support, etc., for market development funds (MDF)-funded activities in collaboration with your APAC partner marketing counterparts to increase business 

• Develop and carry out marketing programs to create awareness of Red Hat’s solutions, educate and support partners, and generate leads against agreed-upon metrics, including the growth of both numbers and qualities of marketing sourced opportunities 

• Engage with our partners’ Sales Management and Sales teams to run events and campaigns effectively

• Implement regional partner marketing tactics like events, webinars, nurturing and demand generation campaigns

Required Skills

• Basic knowledge of partner structure in the Japanese IT industry

• 10+ years of B2B partner marketing and field marketing experience designing, creating, and delivering strategic partner marketing initiatives in the technology space 

• 3+ years of team lead or management experience across multiple countries and cultures 

• Extensive experience working with partners to develop and carry out joint go-to-market plans in both mature and new relationships and the joint pipeline management processes 

• Experience working in a fast-paced environment

• Ability to manage multiple projects, work under tight deadlines, and deliver results 

• Creative problem-solver and resourceful in meeting channel marketing program goals to grow market share across all product segments 

About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

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