Principal, Owned Brand Merchandising & Development (Snacks)

ABOUT THRIVE MARKET

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE 

Thrive Market is seeking a strategic, collaborative, and results-driven Principal, Owned Brand Merchandising & Development to drive the strategy, product development, and growth of our Owned Brand Snack portfolio. The ideal candidate combines deep expertise in product development, sourcing, supplier negotiations, and product commercialization within the CPG and retail industries.

We are seeking a mission-driven individual who is passionate about creating exceptional products and thrives in a collaborative environment. Success in this role requires an entrepreneurial spirit and strong communication and teamwork, as you will work closely with various teams across Thrive Market, including Branded Category Management, Marketing & Creative, and Supply Chain among others.

This role will report into the Head of Owned Brand.

RESPONSIBILITIES

• Develop and execute a comprehensive assortment strategy for Thrive Market’s Owned Brand Snack portfolio, aligning with company objectives and market trends to achieve growth targets.
• Own the OKRs for the Owned Brand Snacks category, driving profitability and revenue growth through data-driven decision-making and strategic, proactive planning.
• Oversee the entire product lifecycle for snacks, from ideation and development to launch and post-launch performance analysis, ensuring products meet quality, margin, and sustainability standards.
• Lead a multi-year product innovation pipeline for the snack category, focusing on kids' snacking. Respond to market trends and consumer needs to establish Thrive Market as a leader in the snack space.
• Build and maintain strategic partnerships with suppliers and vendors to ensure long-term collaboration, cost efficiency, and high-quality product delivery, with a focus on consistency and efficiency in the supply chain.
• Ensure all Owned Brand snack products meet the highest quality, safety, and regulatory standards while aligning product development and sourcing strategies with Thrive Market's sustainability goals and commitment to ethical sourcing practices and environmental responsibility
• Leverage consumer insights and data analytics to inform product development, pricing strategies, and marketing tactics, ensuring products resonate with Thrive Market's health-conscious members.
• Lead snack focused Owned Brand initiatives and go-to-market campaigns on behalf of the Owned Brand team including the Thrive Market Brand Baby & Kids Food strategy. 

QUALIFICATIONS:

• 10+ years of experience in product development, sourcing, merchandising, and brand management, with 3+ years in a lead or principal capacity owning the end-to-end development and commercialization owned brand process.
• Strong background in product development within the food industry, preferably within snacking categories. 
• Proven experience building and maintaining strategic supplier relationships, with expertise in negotiation, cost management, and ensuring supply chain efficiencies.
• Expertise in quality assurance practices, regulatory compliance, and food safety standards, with the ability to ensure products meet or exceed industry standards in partnership with Thrive Market’s Product Safety & Quality team.
• Deep understanding of market trends, consumer behaviors, and competitive dynamics within the snack and wellness industries, with the ability to turn insights into actionable strategies.
• Strong communication and relationship-building skills, fostering collaboration with internal teams and suppliers.
• Passion for health, wellness, and sustainable products, aligning with Thrive Market’s high-quality and ethical product standards.
• Ability to travel 

BELONG TO A BETTER COMPANY

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform




We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.




At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.




Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer. 




At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!




If you need assistance or accommodation due to a disability, please email us at [email protected] and we’ll be happy to assist you.




Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com.




© Thrive Market 2025 All rights reserved.

JOB INFORMATION

• Compensation Description - The base salary range for this position is $130,000 - $150,000/Per Year
• Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location. 
• Total Compensation includes Base Salary, Stock Options, Health and Wellness Benefits, Flexible PTO, and more! 

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