Principal Associate, Digital Marketing

Principal Associate, Digital Marketing
Principal Associate, Digital Marketing
Capital One, a Fortune Magazine "100 Best Companies to Work For," is looking for a Principal Associate, Digital Marketing to join our Enterprise Marketing team. We are looking for highly motivated individuals who enjoy the challenge of improving our customer experience and taking it to the next level. The Principal Associate will focus on marketing innovative digital products and ensuring our customers always have the latest important information and updates reach them from their inbox, to the app, and beyond.
The ideal candidate is resourceful, creative, analytical, self-motivating and has great attention to detail. To be successful, this person should possess excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work well in a dynamic, rapidly changing environment.
In this role, you will have the opportunity to:

• Create, drive and execute multi-channel digital marketing campaigns to promote mobile app adoption and engagement, increase customer contactability, launch emerging new products, and connect with our customers during moments that matter
• Own end-to-end campaign execution, including intent refinement, copy and creative development, project and test plan creation, resource management, and measurement
• Partner closely with data partners to develop customer segmentation and targeted strategies for digital communications
• Analyze results and highlight key findings while making suggestions for future testing
• Design, implement and analyze A/B and multivariate marketing tests
• Consistently seek out emerging digital channels and marketing tool enhancements and proactively look for ways utilize them in your campaigns
• Be responsible for communicating within the cross-functional team and on behalf of the team to stakeholders and executives
• Influence prioritization of new/enhanced digital features that will deliver best in class experiences for Capital One consumers

The ideal candidate:

• Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization
• Has experience working with colleagues at varying levels, including senior leadership
• Can operate in white space and contribute to the agenda
• Is naturally curious, always seeking to know the why behind the why
• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
• Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
• Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations
• Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity

Basic Qualifications:

• Bachelor's degree or military experience
• At least 4 years of multi-channel marketing experience
• At least 2 years of digital marketing experience

Preferred Qualifications:

• Experience in marketing for financial services or another highly regulated industry
• Experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
• Effective at communicating with and presenting to executive management in a compelling manner
• 5+ years of digital marketing experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $117,300 - $133,900 for Principal Associate, Marketing
New York, NY: $128,000 - $146,100 for Principal Associate, Marketing
Richmond, VA: $106,700 - $121,700 for Principal Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).