Principal Advisor - Audience Journey Architect (Memphis, TN or Remote in USA)
At ALSAC you do more than make a living; you make a difference.
We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®
Job Description
The Performance Marketing team at ALSAC/St. Jude Children’s Research Hospital is seeking a dynamic and strategic Principal Advisor - Audience Journey Architect. This role is pivotal in aligning business strategy with audience needs across the donor lifecycle through prioritized, data-driven audience journeys. The Principal Advisor - Audience Journey Architect will drive giving at scale by deepening retention and nurturing donor loyalty through an audience-influenced, data-driven approach.
Key Responsibilities:
- Strategic Alignment: Collaborate with enterprise teams to orchestrate donor journeys that enable the best experience and outcomes for audiences and key business objectives.
- Data-Driven Decision Making: Utilize donor behavior and performance data to drive decisions, creating, prioritizing, documenting, and socializing key donor journeys.
- Marketing Automation & Personalization: Work closely with implementation teams to drive marketing automation and personalization through the adoption of a customer data platform.
- Transformative Leadership: Lead the transformation of marketing journeys from channel- and program-led to audience-led.
Qualifications:
- Strategic Acumen: Deep strategic acumen with the ability to advocate for business decisions, articulate potential trade-offs, anticipate outcomes, and clearly communicate risks and opportunities in a fast-paced, high-stakes environment.
- Audience-Centered Marketing: Extensive knowledge of audience-centered digital marketing strategies that drive key business goals at scale, including engagement, acquisition, retention, and loyalty.
- Data Literacy: High level of data literacy to analyze strategic performance against budget and projections, recommending donor journey activations. Proficiency in data tools such as Adobe Analytics, Google Analytics, and Tableau dashboards.
- Influential Leadership: Ability to influence broadly across a matrixed organization, with excellent communication skills to convey strategic recommendations and performance among diverse audiences.
- Cross-Functional Collaboration: Proven experience in leading, collaborating with, and motivating cross-functional partners, including mass marketing teams, analytics and insights, experience, creative, media, and technology.
- Conflict Resolution: Ability to settle disagreements amicably and navigate team dynamics to include diverse ideas and ways of thinking.
- Testing & Optimization: Strong understanding of qualitative and quantitative testing approaches to optimize audience journeys and drive performance.
- Marketing Technology: Extensive understanding of current marketing technology offerings and the ability to stay current with emerging digital trends to support engagement, acquisition, and retention goals.
- Technical Knowledge: Technical and strategic knowledge of online and offline marketing channels, DMP, CDP, and targeting tools, creative, user experience, and paid digital media.
- Educational Background: A bachelor's degree in a related field and at least 8 years of experience in digital marketing, user experience, product management, or management consulting, including 3 years in a lead role as a consultant, people manager, or leader of cross-functional teams.
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Benefits & PerksThe following Benefits & Perks apply to Full-Time Roles Only.We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Top Skills
What We Do
ALSAC is the largest healthcare-related charity in the United States. Founded in 1957 by Danny Thomas, our sole mission is to raise the funds and awareness needed to operate and maintain St. Jude Children's Research Hospital®. While our headquarters can be found in Memphis, Tennessee, we have additional offices in more than 30 locations across the country and in Puerto Rico with positions in fundraising, marketing, digital, information technology, legal, finance and many other disciplines all supporting our lifesaving mission - Finding cures. Saving children. ®
At ALSAC, we believe in hiring the best and brightest from around the globe, and in 2020 we were named #1 on Fast Company's 100 Best Workplaces for Innovators. With a concerted focus on diversity and inclusion, we value and respect the contributions of all of our employees. Our work environment encourages everyone to be their authentic selves as we strive together towards a day when “no child dies in the dawn of life.”
As we look to the future, we understand that we must be relentlessly innovative. Our work helps fuel the groundbreaking research and treatment at St. Jude and ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.
View our career opportunities at https://www.stjude.org/jobs/alsac.html and follow ALSAC across social media using @stjude.
To learn more about the research hospital, follow St. Jude Children's Research Hospital on LinkedIn. For specific career opportunities available through the hospital, visit www.stjude.org/JoinOurMission.
