We’re not just a company; we’re a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands – Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner – unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we’ve built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you’re unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn’t some distant reality – it's the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #TeamGen.
How We Work?
Our hybrid work style (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.
Mission & Goals
As a Principal Email Marketing Specialist, your mission is to drive customer engagement, retention, and cross-sell opportunities through innovative and data-driven email marketing strategies. You will craft compelling campaigns that enhance the customer experience, boost conversions, and maximize global email-driven revenue.
Through collaboration with cross-functional teams and external partners, you will deliver high-impact email marketing initiatives that not only meet business objectives but also create meaningful interactions with millions of users worldwide.
We’re looking for a strategic thinker with a strong sales drive, a passion for online marketing, and the ability to execute innovative ideas from scratch. If you thrive in a fast-paced environment and are eager to make an impact, we want you on our team!
Objectives
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Drive Retention & Cross-Sell Campaigns – Create engaging email strategies that boost customer loyalty and conversions.
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Leverage Data & Optimize Performance – Use A/B testing and analytics to refine campaigns and maximize impact.
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Collaborate Across Teams – Work with product, design, marketing, and local experts to deliver targeted, high-performing emails.
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Own Sales & Forecasting – Manage budgeting, forecasting, and strategy execution to drive revenue growth.
Competencies:
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Email Marketing & E-Commerce Expertise – 5+ years of experience in online marketing, sales, or e-commerce, with a strong focus on email campaigns.
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Data Analysis & Technical Skills – Advanced Excel proficiency and familiarity with analytical tools, plus a basic understanding of HTML and SQL
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Strategic & Analytical Thinking – Ability to interpret data, optimize campaigns, and make data-driven decisions to improve performance.
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Creative Problem-Solving – Out-of-the-box thinker who develops customer-centric concepts and innovative marketing strategies.
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Sales & Performance Mindset – Goal-driven with a strong sales orientation and a passion for continuous learning and growth.
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Proactive Execution – Self-starter who brings fresh ideas to life with independence and initiative.
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Effective Communication – Fluent in professional English, ensuring clear and impactful messaging across teams and campaigns.
Benefits:
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Annual bonus scheme
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Unlimited PTO (paid time off) & flexible working hours.
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Opportunity to learn and work with the best in the Digital Security industry.
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Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).
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Tuition reimbursement for job-related courses
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Sustainable home improvement bonus
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Learning & Development plan.
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Mac/Windows laptop and more
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The chance to join a major global tech company listed on the S&P 500.
Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.
Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Top Skills
What We Do
Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. There’s a new generation, and it’s not Gen X, Y, or Z. It’s Gen D: Generation Digital. Our family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. We bring award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries. Learn more at GenDigital.com
