Pricing and Packaging Director

Do you want to lead a new pricing and packaging function with massive impact for a global SaaS platform? As our Pricing and Packaging Director, you’ll define, develop, and execute strategies that drive growth for the ActiveCampaign platform. You’ll collaborate with executive leadership and cross-functional teams to drive revenue growth, ensure competitive positioning, and navigate key trade-offs with a structured, analytical approach. We’re looking for an authentic, strategic leader who thrives in a fast-paced environment and brings proven expertise in SaaS pricing and packaging. This position will report to the VP of Product Marketing.

What your day could consist of:

• Design Pricing Strategies: Build and implement pricing and packaging strategies for current and future products, incorporating competitive insights, financial analysis, and customer feedback.
• Analyze Market Trends: Provide actionable insights to senior leadership by evaluating market trends and the competitive landscape, ensuring strategies align with customer needs and future growth.
• Optimize Pricing and Packaging: Use analytics to identify opportunities for packaging improvements and model the impact of changes using product usage, retention, and financial data.
• Collaborate Cross-Functionally: Partner with Product, Sales, CX, Finance, and Marketing to to advocate for and align pricing strategies with product roadmaps and drive revenue growth.
• Support Sales, CX & Marketing: Develop messaging and materials that effectively communicate value to prospects and customers.
• Monitor Performance: Track the effectiveness of pricing strategies and make adjustments to optimize results.
• Lead Pricing Governance: Chair a cross-functional Pricing Committee to establish policies and maintain consistency in pricing practices.

What is needed:

• 5+ years of experience in B2B SaaS pricing and packaging
• 10+ years of experience in marketing, sales, operations and/or related field 
• Experience with the SMB market, transactional/usage pricing metrics, and self-serve/PLG products
• MarTech or adjacent industry experience preferred
• Strong analytical skills and comfort with quantitative and qualitative analyses, financial modeling, sensitivity analyses, and pricing research methodologies such as van Westendorp, Gabor Granger, conjoint, etc.
• Strong strategic thinking and problem-solving skills
• Strong project management skills
• Ability to thrive in fast-paced environments, be flexible and able to adapt to changing scenarios; someone who sets strategy and rolls up their sleeves and gets the job done 
• Superb communications skills across all mediums, and all levels of the organization, and the ability to gain cross-functional alignment

About ActiveCampaign:

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. 

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

-Open paid time off

-Generous 401(k) matching program with immediate vesting

-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

-Access to professional development resources through LinkedIn Learning

-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.