21Shares is the world’s first and largest issuer of digital asset ETPs, with the mission of making investing in digital assets accessible to all.
With offices in New York, London, and Zurich, the team is dedicated to revolutionizing digital asset investing by bridging the worlds of traditional finance and decentralized finance.
Since 2018, 21Shares has supported investors in gaining access to digital asset products worldwide. 21Shares now manages ~$7 billion in assets with over 50 exchange-traded products globally, including the first spot Bitcoin and spot Ethereum ETPs. Most recently, the firm launched six US-domiciled digital asset ETFs including ARKB, one of the largest spot Bitcoin products in the industry.
About the Role:
21Shares is seeking a highly motivated Public Relations Manager to join our fast-paced and nimble in-house Communications/PR team supporting the 21Shares brand. In this role, you will support the team by externally promoting our products and brand to the business, finance, technology, and crypto press. In addition, this role will help coordinate critical timelines, calendars, and preparation for industry events, award submissions, and news coordination with our social and marketing teams. Candidates should be comfortable managing agencies and have pre-existing relationships with reporters.
Key Responsibilities
- Execute the overall communications strategy for 21Shares
- Write and update press releases and other press and marketing materials
- Coordinate speaking opportunities and media outreach at external events, working closely with the Marketing team and PR agencies
- Organize and maintain industry conference/events/awards calendar and help identify opportunities to place key executives at events that will support greater company objectives
- Develop close working relationships with PR agencies on:
- Monitoring industry news and flag issues and trends and relevant coverage, track and maintain media coverage
- Media pitches for reporters
- Rapid commentary opportunities
- Brainstorming ideas on ways to leverage 21Shares product initiatives
- Develop strong relationships cross-functionally (Sales, Product, Engineering, Research) for commentary, thought leadership and review
Qualifications
- 3+ years of experience at a PR agency or in-house at a fintech or crypto company
- Bachelor's degree in Journalism, Communications, or Public Relations
- Strong writing skills required
- Become a crypto nerd – have the desire to follow and understand current events and how the media covers them
- Ability to communicate news-worthy topics to the press
- Experience and understanding of the crypto industry is a plus
- Startup mentality and experience are a plus
- Pre-existing relationships with reporters in the business, finance, technology, and crypto sectors
- Fluent in English; bonus if fluent in German or Italian
This role can be based in Zürich or London, and will be expected to work from either our Zürich or London office in a hybrid model Monday - Wednesday.
What We Do
21.co is the world’s leader in providing access to crypto through simple and easy to use products. 21.co is the parent company of 21Shares and Amun, and its mission is to build bridges into the crypto world.
21Shares is the world’s largest issuer of cryptocurrency exchange traded products (ETPs) and is powered by Onyx, a proprietary technology platform used to issue and operate cryptocurrency ETPs for 21Shares and third parties. 21Shares mission is to make crypto easy.
Amun is a blockchain infrastructure company focused on making purchasing crypto more accessible by offering a suite of tools for passive strategies across major DeFi platforms. Amun’s mission is to simplify your crypto journey.
The company was founded in 2018 by Hany Rashwan and Ophelia Snyder and is a global organization, with offices in Zurich and New York. Cathie Wood, Chief Executive Officer & Chief Investment Officer of ARK Invest is a board member.
Why Work With Us
As a major player in the crypto space, we collectively challenge the status quo every day. We embody our core values by bringing our most daring and humble selves to work every day. We believe in failure, as with failure comes important learnings. We push for individual ownership, as we believe when people own what they do, they are more invested.
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