PR Manager (m/f/d) Corporate Communications Region 2

Posted 9 Days Ago
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Baden-Württemberg
Mid level
Artificial Intelligence • Cloud • Internet of Things • Machine Learning • Analytics • Industrial
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The Role
As a PR Manager, you will build relationships with journalists, manage stakeholder communications, enhance social media presence, and develop strategies for crisis communication and reputation management in the agricultural sector.
Summary Generated by Built In

Ref. 111635 - PR Manager (m/f/d) Corporate Communications Region 2
NOTHING RUNS LIKE A DEERE!
Currently 3.600 employees are working for our John Deere factory in Mannheim; Germany's largest manufactory in Europe. We are producing smart tractors for our worldwide customers in the heart of the Rhein-Neckar region and rely on innovative technologies
Our department Public Relations is looking for a
PR Manager (m/f/d) Corporate Communications Region 2
We foster a collaborative environment that values creativity, curiosity, and strong relationships across departments.
Become part of the team!
What You'll Get:

  • modern and flexible working, part-time options, shared-leadership and much more
  • excellent benefits, such as employer-funded occupational pension / life cover / income protection benefits
  • further benefits such as subsidized Company Bike, FamPlus and much more
  • an attractive compensation package including variable pay program


In addition to the gross monthly salary, the salary for this position (full-time) consists of various special payments. Depending on your experience, you can expect an annual starting salary of between 100.000 and 120.000 EUR in this position.
Your Responsibilities:

  • Build and maintain strong relationships with journalists from the agricultural trade press, daily newspapers and business media
  • Engage in strategic stakeholder management and maintain external networking through face-to-face meetings and regular communication
  • Expand and manage John Deere's LinkedIn and social media presence, working strategically with influencers and content creators
  • Highlight and promote innovative strategies and new approaches in public relations, alongside crafting compelling content and coordinating the approval processes for communication assets (texts, photos, graphics)
  • Handle classic media relations, including outreach, coordination and approvals for press materials
  • Identify and evaluate executive positioning opportunities for C-level REG 2 including creating tailored templates for events, magazines, podcasts, and video productions
  • Develop and adapt key messages from REG 4 (USA) and REG 2 (Europe, partly Africa) to ensure appropriate handling, implementation, and linguistic adaptation at the regional level
  • Align with international teams, ensuring strategic messaging resonates across different markets and cultures
  • Develop and implement crisis communication and reputation management strategies


What Skills You Need:

  • Strong PR and communication skills, with experience in media relations and stakeholder management
  • Curiosity and willingness to learn about John Deere products (models, software, services)
  • Basic knowledge of the agricultural technology and industrial manufacturing industries
  • Ability to craft strategic messaging and engaging storytelling
  • Exceptional writing, editing and coordination skills for press materials and media assets
  • Experience in crisis communication and reputation management
  • Fluent German language skills
  • Willingness to travel up to 50% of the time


What Makes You Stand Out:

  • Strong networking skills and the ability to cultivate relationships within John Deere and with external stakeholders.
  • Expertise in LinkedIn and social media strategy, influencer relations and content marketing


Education:
Ideally you will have a degree or equivalent related work experience in the following:

  • A degree in Communications, Public Relations, Journalism, or a related field


This exempt position is based in Mannheim and vacant immediately.
End of Posting: 07th May 2025
No matter who you are - you are welcome at John Deere! We firmly believe that diversity and inclusion make us even stronger. If you can identify yourself with this - then we look forward to receiving your online application in English language!
Not everyone can claim that their work contributes to the fundamental needs of the world's growing population. At John Deere, you can!
As a leading global machinery manufacturer, we produce technologically advanced agricultural, forestry, construction, lawn and grounds care equipment. In recent years, we have developed the company into a more technology focused business. Share with us, our vision of a farm of the future, based on artificial intelligence, automation and connectivity to sustainably feed and shelter our growing world. #leapforward
John Deere Mannheim
Human Resources
Dilara Goekburun
Additional Information:
To process applications, we use our online platform at our John Deere career page. We are not able to process applications through e-mail or post and ask for your understanding. Please complete the online application form, if you want to apply for a position at John Deere.
If you have any questions about your application, please contact: [email protected] .

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The Company
HQ: Moline, IL
69,000 Employees
Hybrid Workplace
Year Founded: 1837

What We Do

Life can’t evolve without innovation. That’s why we’re ideating to help feed the planet, build smarter, and help our farmers and growers to sustainably optimize their land. The mission is underway, but we need the right people to continue bringing it to life. From coders to assemblers and from engineers and tech experts to marketers and field teams. All find a purpose to drive them, a culture to thrive in, and a world of opportunities.

Why Work With Us

Our company is more than just a place to work. For John Deere employees, it’s where we dream, design, and deliver machines and technology that help feed a rapidly growing world and build critical infrastructure in villages, towns and modern megacities.

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