PR & Influencer Manager PH BNL

Job TitlePR & Influencer Manager PH BNL

Job Description

Healthy lifestyles start with you.

Working in Philips Personal Health is all about empowering people to live happy, healthy lifestyles. We leverage deep insights to create personalized and sustainable solutions across oral healthcare (Philips Sonicare, Philips ZOOM!); mother and childcare & women’s health (Philips AVENT); male grooming (e.g. Philips OneBlade) and beauty (e.g. Philips Lumea IPL). The work you do with us will help people and their families take better control of their health and well-being, for today and tomorrow.

The purpose of this exciting Benelux Personal Health PR & Influencer Manager job is to shape the external reputation of Philips Personal Health, in the Benelux, through (editorial) media & influencer relations as well as public relations.

Your challenge in this role is to bring the integration of PR/Influencer plans into a full 360 activation plans, maximizing quality reach towards our key audiences and driving maximum impact from our end to end campaigns. And in this, keep a close eye on, and experiment with, the latest trends and developments in this fast-changing environment.

In this, you closely collaborate within an end-to-end team within both the Benelux local team as well as with our Western European Regional team, to come to winning plans. Those include shopper activation managers, marketing managers, media managers and others like the brand & communication team and Global Press Office of Philips and you will be the contact person for media relationship and PR in the Netherlands.

You will be reporting directly to the Marketing Director of Personal Health Benelux. 

Your role:

• Consumer Understanding

  • Understanding the ‘Consumer Decision Journey’ and taking a proactive and leading role in advising internal stakeholders on the effective use of PR and Influencer in the (Retail) Media mix of the total marketing activation strategy.

  • Stay on top of the latest consumer trends and developments in the (Online) Media and Influencer landscape, and work together with our partners and our Western European Team to experiment & learn with new methods and insights with regards to influencer marketing
     

• Setting Strategy

  • Development of strong always-on and pro-active PR plans, aligned with business objectives and campaign calendars.

  • Playing a pivotal role in shaping the communication & activation Strategy for the Philips Brand, and the separate Business Categories that operate within it, to ensure consistency, relevancy and effectiveness.

  • Setting the KOL and Influencer Strategy for the Personal Health businesses
     

• Briefing & Implementation

  • Briefing, preparing and implementing local PR and influencer campaigns in line with the marketing and communication strategy, whilst following relevant corporate guidelines.

  • Ensure a 360 integration of PR/influencer plans in the total activation mix, including (traditional) media and retail media with key retail customers

  • Integration and coordination of global/WEU content into local activation plans and calendars

  • Ensure that execution of strategies, plans and activities are done with excellence.
     

• Campaign & Agency Management

  • Direct PR agency for rolling out of our PR and Influencer campaigns

  • Setting, measuring and tracking KPIs against predetermined targets, ensuring that our initiatives deliver to objectives.

  • Optimisation of digital campaigns as part of the brand and PR mix

  • Budget management and the integration of this with the total Marketing budget.
     

• Teamwork

  • Teaming up with stakeholders across the Philips business (B2C & B2B) to ensure consistency in our communications approach across the Philips brand in the Benelux

  • Working as part of a networked European Organisation to drive PR/Influencer/Media best practices across Europe.
     

• Internal Stakeholder Management

  • Strong internal stakeholder management, from BNLX/EU Leadership as well as our Global Press Office, local Brand & Communication Teams and to Local Category Marketing Managers.

  • Sharing regular updates on the performance of PR activities across the Organisation.
     

• Reputational Risk Management

  • Acting as local spokesperson for media enquiries and communicate professionally in crisis situations and in other situations in which issues arise which could result in a lasting damage to the Philips company reputation

You're the right fit if:

• You hold a bachelor’s or master’s Degree

• You have 5+ years of experience in a public relationship and/or influencer & media management role, with a focus on Business to Consumer (B2C).

• Can show a proven track record in driving effective, 360 degrees and excellent PR and influencer (& media) campaigns. Experience in media management is preferred

• Show extensive experience in managing agencies and driving improved outcomes based on relevant KPI’s such as reach, engagement rate and brand impact

• Have a thorough understanding of driving brand preference, and the role of PR and influencer marketing in this

• Have an autonomous attitude – capable of setting own agenda and develop an internal/external network

• Have a highly entrepreneurial spirit and get energy from trying out new things

• You actively learn and share learnings, by having a continuous improvement mindset

• Have a customer and consumer first mindset with external stakeholder management skills

• Able to manage and plan projects and have experience in budget management and related tools.

• Must be fluent in Dutch and English on professional level.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week (Eindhoven and Amsterdam).
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.