Performance Marketing Specialist

Posted 4 Days Ago
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Sofia, Sofia-grad
Mid level
Blockchain • Fintech
The Role
The Performance Marketing Specialist will drive successful execution and optimization of performance marketing channels including Google Ads and social media platforms. Key responsibilities include managing advertising budgets, collaborating with partners, and optimizing key metrics. A strong focus on data-driven strategies and user acquisition is essential to succeed in this role.
Summary Generated by Built In

Stand out and drive the next generation of wealth. ​​Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.

Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 200 jurisdictions. With over $7 billion in AUM and $320 billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

Official website: nexo.com

Your role:

  • Ensure successful execution and optimization for key metrics via performance channels like Google Ads, Facebook Ads, Reddit Ads, Twitter Ads and more.
  • Go-to-market planning & execution.
  • Manage the budget for the paid advertising channels you own.
  • Manage & Automate Performance Marketing Reporting.
  • Work with external partners in order to drive performance.

What makes you stand out:

  • 3+ years of relevant experience in Marketing with strong focus on Growth, User Acquisition, Data-driven Strategies & PPC Advertising.
  • Data-driven growth mindset and a knack for numbers.
  • Solid understanding of web & app tracking.
  • An innate drive to keep up-to-date in the ever-changing world of performance marketing.
  • Good analytical, strategic & decision-making skills.

Nexo benefits:

  • Competitive and rewarding remuneration package.
  • Annual performance-based bonuses.
  • Comprehensive Learning Hub for continuous growth.
  • Hybrid work model: primarily office-based with scheduled home office flexibility.
  • A dynamic and inspiring environment with cutting-edge projects.
  • Career development opportunities in a global leader driving the next generation of wealth.
  • Customizable personal benefits package.
  • Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
  • Free parking with a designated space, free electric bikes, and public transportation cards.
  • Fresh fruits, snacks, and a well-stocked office kitchen.
  • Regular department team buildings and company-wide team buildings.

Top Skills

Facebook
Google
Reddit
Twitter
The Company
HQ: Georgetown, KY
372 Employees
On-site Workplace
Year Founded: 2017

What We Do

Nexo is the world's leading regulated institution for digital assets.

The company’s mission is to maximize the value and utility of cryptocurrencies by offering tax-efficient Instant Crypto Credit Lines, a high-yield Earn Crypto Interest product, Send & Pay capabilities, and sophisticated trading & OTC services, all while providing the top-tier custodial insurance and military-grade security of the Nexo Wallet.

Nexo manages assets for over 4М+ users across 200+ jurisdictions and has processed over $80 billion since its launch in 2018.

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